Design Management

Design management is regarded as a new core competence within business organizations. It involves making both design-relevant decisions as well as optimizing design-relevant processes. Thus, design management forms an important part of both an overall company as well as a specific business strategy. It acts as an interface between internal and external platforms of technology, design, management, and marketing. A key component is integrating economic as well as strategic business processes with cultural and social values. This M.A. focuses on a deeper understanding of the management of design-relevant processes.