Didactics

Teaching at Macromedia University for Media and Communication maintains high standards and principles. Our aim is to apply current didactic progress to our teaching.

We place equal weight on providing students with scientific methods and techniques, a practical education and individual development. This means in particular:

- Incorporating the latest pedagogic findings and adequate use of media in teaching
- Special focus on practical experience through projects
- Development of personal skills by dint of collaborative learning and working in small study groups
- Independent study in the form of presentations, seminar papers and project-specific case studies

Class formats take, amongst others, the following specific forms:

- Lectures provide an academic overview of the subject and context in conjunction with independent study, exercises and tutorials.
- Seminars provide an introduction to the methods and work practices for each subject with the active participation of the students. Fields are explored individually or in groups and students give both oral and written presentations.
- Students gain practical skills on given problems by doing exercises using the relevant media technologies
- Projects introduce students to work practices, developing and testing their teamwork and organisational and communications skills in particular
- The practical module involving company placement (internship) is the student's introduction to the world of work and the professional environment

The teaching programme is enhanced by guest lectures, special lecture series on new and topical themes from Media and Communication and by excursions to business enterprises.