BOSCH Security Systems: Anwendungsideen IoT - Internet of Things

BOSCH Security Systems: Anwendungsideen IoT - Internet of Things

  • Betreuung

    Prof. Oliver Szasz

BOSCH Security Systems: Anwendungsideen IoT - Internet of Things
BOSCH Security Systems provided this research and innovation project for the master class of the M.A. Design Management program at Macromedia University to create on the one hand profound knowledge about behaviour and user experience in the realm of connected devices by applying design research methods and on the other hand to develop innovative concepts and solutions.

The students of the Focus Project class focused on identifying expectations of target groups along a specific customer journey and on discovering areas of unmet needs and wishes. They performed and documented e.g. contextual inquiries, observations and other human-centered design research methods as part of the design thinking methodology.

As results of the project empathy maps and personas were created to present unknown use-case scenarios and unmet needs. Product and service proposals were developed to meet future customers needs, which were tested with the help of conceptual prototypes to inform the design process.

The final presentation was held in-house at the headquarters of BOSCH Security Systems with additional participation of Ruth Winter (Product Manager Residential Smoke Detection) and Ewald Pointner (Product Manager Smart Residential Security).

The presentation was a great success and some teams were invited to present their project results at the subsequent BOSCH User Experience Day at the headquarters of BOSCH Security Systems in Munich.

“I really enjoyed working with the Design Management master class of Macromedia University. The combination of research and design tasks on a very open innovation topic was very exciting. The students bring in a fresh view on things and have a natural way to think out of the box. A competence that you can lose when working for years in big companies. That’s why for us at Bosch it is really important to have close collaboration with universities like Macromedia University.”


Andreas Baumann (Head User Experience for BOSCH Security Systems)

How would you like participating in similar projects with real companies? Currently Macromedia University maintains a network of more than 500 cooperation partners. We will be happy to tell you more.

Click here to get an overview of all Master Programmes within Macromedia Graduate School.



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BOSCH Security Systems: Anwendungsideen IoT - Internet of Things
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