Media and Communication Management

The Media and Communication Management Bachelor degree program provides the practical skills and theoretical tools to design successful approaches to media and communication as well as to accompany their content and production technology implementation. Through in-depth knowledge in Brand Management and Advertising, Corporate Communications and PR, Internet Management and TV management and Broadcasting, the students are perfectly prepared for their professional life. All modules are consistently aligned across media. Not a specific medium is important, but content and function.
 
The academic program relies on the consistent linkage of technical and methodological expertise with the practical implementation of learning. In many practical projects students develop international campaigns and media and communication strategies under professional conditions. Business partners accompany the teaching. Through a balanced theoretical basis and the training of personal skills, the knowledge and skills acquired in the Media and Communication Management degree program are long-lasting in the dynamic media industry.