Challenges in the Creative Industries: Macromedia Launches Lecture Series in Berlin

What are the “Challenges of Creative Industries” – and how do success strategies look like? Within the framework of this debate, Macromedia University Berlin is organizing a four-part lecture series at semester beginning. On October 8, 9, 15 and 16, Macromedia scientists will introduce and discuss current research trends. The events are public, external guests are welcome.

Creative industries are among the most advanced branches in the digitalization process, being affected by the consequences of change in an especially strong way. Production processes, means of distribution, business models – everything is changing sustainably. New services are more and more replacing products while working conditions of creative people are changing rapidly. For booming technology platforms, but also for publishers, DAX-companies and media networks among others, creative industries’ role is growing in importance: Because they have a great potential to create growth and jobs through innovation, and to bring to life visions in creative collaboration.

Internal service, external profile creation: lecture series at semester beginning
On 8th, 9th, 15th,  and 16th October, from 4.30 pm, Macromedia University Berlin is inviting to the public lecture series “Challenges in the Creative Industries” to introduce current research trends. It’s about branches like music, design, fashion, new media or advertising just as much as on new and more creative methods, strategies, or on aspects from management or culture. “We have spent much time to elaborate format of the lecture series”, Associate Dean Prof. Dr. Martin Lücke comments. “On the one hand we want to internally introduce our faculty and highlight trending areas for future research. One the hand we want to sharpen our applied research profile externally. As a result, we came up with four afternoons within just two weeks in October – two in German and two in English language to reach out to our diverse community. I’m happy that this new format is supported by all faculty members.“

Programme overview

8th of October, 2019 (German)

  • 4.30 pm: Musiker 4.0 – zwischen Streaming und KI (Prof. Dr. Martin Lücke)
  • 5.00 pm: Ambidextrie (Prof. Dr. Markus Rometsch)
  • 5.30 pm: Die TV-Branche im Wandel (Prof. Dr. Friedrich-Carl Wachs)

9th of October 2019 (German)

  • 4.30 pm: Zukunft Corporate Communications und Journalismus (Prof. Dr. Dominik Pietzcker)
  • 5.00 pm: Crossmedialer Journalismus in lokalen Kommunikationsräumen (Prof. Dr. Jens Große)

15th of October 2019 (English)

  • 4.30 pm: Gender and Diversity in Creative Industries (Prof. Dr. Kleinselbeck)
  • 5.00 pm: Sustainability in Fashion (Prof. Tutia Schaad / Prof. Suzan Terzioglu)
  • 5.30 pm: Narrative Prototyping (Prof. Thomas Stegmann)

16th of October 2019 (English)

  • 4.30 pm: Digital Meme (Prof. Dr. Gernot Wolfram)
  • 5.00 pm: Stories of Scientific Failure (Mafalda Sandrini / Kata Katz)
  • 5.30 pm: Strategic Design (Prof. Lars Grau)