Guido Ellert

Schönberner, J., Woratschek, H. & Ellert, G.: Hidden Agenda in Sport Sponsorship Decisions

Schönberner, J., Woratschek, H. & Ellert, G.: How are Sport Sponsorship Decisions Made? - Revealing a Hidden Agenda in Managers’ Decision-Making.

Schönberner, J., Woratschek, H. & Ellert, G.: Sponsorship Decisions – Are Managers honest with Shareholders?

Ellert, G. et al.: Sport Sponsorship Decisions – The Influence of Managers’ Personal Objectives on Sponsorship Decision-Making.

Woratschek, H., Schafmeister, G. & Ellert, G.: Das Wesentliche ist unsichtbar - Wert-Kokreation und Value Capture im Sportmanagement

Bischof, C. & Ellert, G.: The Storage Of Sponsorship Measures At Sports Events – Eye-tracking Implicit Perception Selections And Explicit Processing During The Handball World Championship 2019

Graefe, A. & Ellert, G.: Good referees are not nice. Personality effects on football referee decision-making

Graefe, A. & Ellert, G.: Influence of expertise and game time on football referee decisions

Graefe, A., Bauer, A. & Ellert, G.: When Referees See Red: Decision Accuracy of Football Referees

Jerschl, L. & Ellert, G.: E-Sports as a Sponsorship Platform

Rothenbacher, F. & Ellert, G.: Hidden Business Models in Sportsorganisations

Schmidtpeter, J. & Ellert, G.: Sponsorship activation decision framework – a critical analysis

Schoen, F. & Ellert, G.: Cognitive Biases in Management Decisions in Sport Sponsoring

Holzleitner, F. & Ellert, G.: Model of Athlete-Target Fit (MATF).

Wawrzinek, D., & Ellert, G.: What’s the Purpose of Higher Education? Proposing Meso-Level Operationalizable Superordinate Strategic Goals for Higher Education and Developing the Higher Education Strategy Model and Metrics

Ellert, G.: Evolution and Revolution in the field of Sporteconomics

Ellert, G. & Gassner, H.: Expect the unexpected: New perspectives on uncertainly management and value logics

Ellert, G., Germelmann, C. & Wawrzinek, D.: The “Empiric Research Map” as a navigation assistant in the research process

Ellert, G.: Evolution und Revolution in der Sportwissenschaft

Ellert, G. & Dallwig, S.: Holistic Brand Logic: A conceptual model for a new brand logic

Ellert, G.: Innovationsrendite im Zeitungsjournalismus: Warum Tageszeitungen einen schweren Stand haben und sich eigentlich neu erfinden müssten

Ellert, G. et al.: The influence of alcohol on advertising perception