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Bachelor of Arts Bachelor Brand Management

Lead brands into the digital future

Facts about Brand Management

Degree recognition

State-recognised and accredited degree

Bachelor of Arts; or
Bachelor of Arts (Hons);
+ Additional degree option Learn more
Study duration & Credits

6 semesters: 180 ECTS; or
7 semesters: 210 ECTS

Start date

Summer semester: 15 Mar
Winter semester: 01 Oct

Application deadline

Summer semester: 15 Mar
Winter semester: 01 Oct

Admission requirements

Recognised secondary school leaving certificate, English language proficiency certificate


Tuition fees
€ 5,500 per semester
+ Registration fee
€ 699

Advantages at Macromedia University

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State-recognised and accredited degree

Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.

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Renowned partners

Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.

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Experienced professors

You will be taught by top-class professors who have a proven track record in both business and academia.

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Personal details.


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Any questions?
Our student advisory service is happy to help:
+49 89 544 151 954. Mon – Fri, 9:00 a.m. – 5:00 p.m.

Brand Management modules

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Media Planning and Targeting

You will familiarise yourself with trends in media research and media planning and learn strategies for successful campaigns.

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Campaigning and Crossmedia

In addition to the basics of cross-media campaign management, you will learn to apply a campaign process from start to finish.

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Performance Marketing and Social Media

In this module you will acquire theoretical knowledge and learn to analyse cases from the field of performance and social media marketing.

Contents of the Brand Management programme

At the Macromedia University of Applied Sciences, degree programmes such as Media Management and Management enable you to successfully enter the world of media. With the Brand Management specialisation, you focus on contemporary brand management and the interaction of complex brand architectures.

At the same time, on the way to your Bachelor’s degree in Brand Management, you will learn how to implement comprehensive communication strategies in meaningful and emotionally effective marketing campaigns and create target group-specific media plans.

Study locations for Brand Management

“I want to ignite passion in students to gather and interpret consumer insights.”
Prof. Dr. Brigitte Kleinselbeck, Local Head Media Faculty Berlin, Head of Competence Center Brand communication and advertising, Berlin
Your direct line to the Student Advisory Service

Patricia Carolina Garcia

Service hours: 
Monday to Friday 09:00 am – 5:00 pm (CET) | Phone numbers are also for WhatsApp

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