Successful advertising campaigns put brands in the limelight, give products their unmistakable personality and speak the language of their target group.
With the Brand Management degree programme at the Macromedia University of Applied Sciences, you have the chance to create unforgettable campaigns.
State-recognised and accredited degree
6 semesters: 180 ECTS; or
7 semesters: 210 ECTS
Summer semester: 15 Mar
Winter semester: 01 Oct
Summer semester: 15 Mar
Winter semester: 01 Oct
Recognised secondary school leaving certificate, English language proficiency certificate
Tuition fees
€ 5,500 per semester
+ Registration fee
€ 699
Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.
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Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.
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You will be taught by top-class professors who have a proven track record in both business and academia.
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You will familiarise yourself with trends in media research and media planning and learn strategies for successful campaigns.
In addition to the basics of cross-media campaign management, you will learn to apply a campaign process from start to finish.
In this module you will acquire theoretical knowledge and learn to analyse cases from the field of performance and social media marketing.
At the Macromedia University of Applied Sciences, degree programmes such as Media Management and Management enable you to successfully enter the world of media. With the Brand Management specialisation, you focus on contemporary brand management and the interaction of complex brand architectures.
