Rothaarige Frau mit hellem Blazer und Mappe  vor grauer Wand

Content: Bachelor Business Management

Business Management modules

Modul ECTS
Academic Writing and Research 5
Research Methods and Designs 5
Basics of Business Administration and Business Law 5
Performance Indicator-Based Management 5
Marketing and Sales 5
Current Management Trends and Issues 1 5
Modul ECTS
Global Awareness 5
Data Analysis, Visualization, and Reporting 5
Strategy and Organisation 5
Leadership and Ethics 5
Operations Management 5
Current Management Trends and Issues 2 5
Modul ECTS
Communication OR Self-Reflection* 5
Practice-oriented Research 10
HR and Creative Talent Management 5
Internationalisation 5
International Management 5
Modul ECTS
Student Initiative Project OR Creative Thinking* 5
Research-oriented Practice 10
Business Intelligence and Information Security 5
Investment and Finance 5
Innovation Processes 5
Modul ECTS
Technological and Media Literacy OR Civic Literacy* 5
Internship 25
Modul ECTS
Entrepreneurship OR Social responsibility* 5
Research specialization Management 5
Entrepreneurship and Innovation 5
Bachelor Thesis 15

Business Management contents at a glance

In the Bachelor’s degree programme in global business management, you acquire classic business administration and economics knowledge. In addition, you will learn to think and act in a future-oriented way in order to use globalisation and digitalisation for your professional career.

Our students’ projects

Expansion prepared

Students designed an international expansion strategy with marketing and product expansion for an interior designer.

App ideas developed

Students analysed the online activities of global car manufacturers and derived possible courses of action for Mercedes-Benz.

Concept planned

For Deloitte, the students developed a concept to communicate future drivers interactively to the cyber risk team.

Personal details.

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