Rothaarige Frau mit hellem Blazer und Mappe  vor grauer Wand

Content: Bachelor Business Management

Business Management modules

Modul ECTS
Language Proficiency and Cultural Sensitivity 5
Academic Writing and Research 5
Basics of Business Administration 5
Accounting and Basics of Balancing 5
Innovation by Design 5
Basics of Marketing 5
Modul ECTS
Internationalisation 5
Basics of Law 5
Empirical Research and Statistics 5
Management Concepts 5
Management Accounting and Basics of Controlling 5
Basics of Human Resource Management 5
Modul ECTS
Intercultural Communication 5
Project Management 5
Business Planning 5
Economics 5
Interdisciplinary Project 10
Modul ECTS
Investment and Financing 5
Innovation Processes 5
International Accounting and Capital Market Communication 5
Digital Business 5
Orientation Project 10
Modul ECTS
Digital Technologies 5
Current Issues in Management 5
International Management 5
Special Topics in International Management 5
Focus Project 10
Modul ECTS
Communication Skills 5
Student Initiative 5
Internship Semester 20
Modul ECTS
Entrepreneurship 5
Advanced Research Methods Management 5
Strategy and Organisation 5
Bachelor Thesis 15

Business Management contents at a glance

In the Bachelor’s degree programme in global business management, you acquire classic business administration and economics knowledge. In addition, you will learn to think and act in a future-oriented way in order to use globalisation and digitalisation for your professional career.

Our students’ projects

Expansion prepared

Students designed an international expansion strategy with marketing and product expansion for an interior designer.

App ideas developed

Students analysed the online activities of global car manufacturers and derived possible courses of action for Mercedes-Benz.

Concept planned

For Deloitte, the students developed a concept to communicate future drivers interactively to the cyber risk team.

Personal details.


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