Content: Bachelor Media and Communication Management

Media and Communication Management modules

Modul ECTS
Language Proficiency and Cultural Sensitivity 5
Academic Writing and Research 5
Basics of Business Administration 5
Accounting and Basics of Balancing 5
Editorial Design 5
Audiovisual Media 5
Modul ECTS
Understanding Event Management 5
Basics of Law 5
Empirical Research and Statistics 5
Management Concepts 5
Media Economics and Politics 5
Online Media 5
Modul ECTS
Intercultural Communication 5
Project Management 5
Business Planning 5
Marketing 5
Interdisciplinary Project 10
Modul ECTS
Media and Communication Theories 5
Strategic Corporate Communication 5
Campaigning and Crossmedia 5
Customer Experience Management 5
Orientation Project 10
Modul ECTS
Digital Technologies 5
Current Issues in Media Management 5
Performance Marketing and Social Media 5
Special Topics in Media and Communication Management 5
Focus Project 10
Modul ECTS
Communication Skills 5
Student Initiative 5
Internship Semester 20
Modul ECTS
Entrepreneurship 5
Advanced Research Methods Media Management 5
Current Issues in Media Management 5
Bachelor Thesis 15

Media and Communication Management modules

The modules for your media bachelor’s degree provide you with the theoretical and practical basics for your management career. You will also deal intensively with communication topics such as brand management, advertising and public relations.

Our students’ projects

Influencer-Marketing

With influencer marketing, the ROI is often difficult to assess. Students evaluated real campaigns for styleranking.

Twitter survey

Students analysed the Twitter behaviour of German top managers with the question of whether they use the full potential of social media.

Target group analysis

Students developed three strategies for social media campaigns for young target groups of the Cologne City Memory Foundation.

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