| Modul | ECTS |
|---|---|
| Academic Writing and Research | 5 |
| Practical Insights into the Media and Creative Industries | 5 |
| Fundamentals of Business Administration and Business Law | 5 |
| Research Methods and Designs | 5 |
| Marketing and Sales | 5 |
| Media, Communication, Psychology: Theories and Concepts | 5 |
| Modul | ECTS |
|---|---|
| Global Awareness | 5 |
| Content Creation | 5 |
| Strategy and Organisation | 5 |
| Data Analysis, Visualization, and Reporting | 5 |
| Media Politics and Media Law | 5 |
| Media Economics | 5 |
| Modul | ECTS |
|---|---|
| Communication OR Self-Reflection* | 5 |
| Practice-oriented Research | 10 |
| HR and Creative Talent Management | 5 |
| Specialisation in Media and Communication Management | 5 |
| Strategic Corporate Communication | 5 |
| Modul | ECTS |
|---|---|
| Student Initiative Project OR Creative Thinking* | 5 |
| Research-oriented Practice | 10 |
| Community Engagement and Social Impact | 5 |
| Customer Experience Management | 5 |
| Media Planning and Targeting | 5 |
| Modul | ECTS |
|---|---|
| Technological and Media Literacy OR Civic Literacy* | 5 |
| Internship | 25 |
| Modul | ECTS |
|---|---|
| Entrepreneurship OR Social responsibility* | 5 |
| Current Issues in Media Management | 5 |
| In-Depth Research Media Management | 5 |
| Bachelor Thesis | 15 |
The modules for your media bachelor’s degree provide you with the theoretical and practical basics for your management career. You will also deal intensively with communication topics such as brand management, advertising and public relations.
