Modul | ECTS |
---|---|
Language Proficiency and Cultural Sensitivity | 5 |
Academic Writing and Research | 5 |
Basics of Business Administration | 5 |
Accounting and Basics of Balancing | 5 |
Editorial Design | 5 |
Audiovisual Media | 5 |
Modul | ECTS |
---|---|
Understanding Event Management | 5 |
Basics of Law | 5 |
Empirical Research and Statistics | 5 |
Management Concepts | 5 |
Media Economics and Politics | 5 |
Online Media | 5 |
Modul | ECTS |
---|---|
Intercultural Communication | 5 |
Project Management | 5 |
Business Planning | 5 |
Marketing | 5 |
Interdisciplinary Project | 10 |
Modul | ECTS |
---|---|
Media and Communication Theories | 5 |
Strategic Corporate Communication | 5 |
Campaigning and Crossmedia | 5 |
Customer Experience Management | 5 |
Orientation Project | 10 |
Modul | ECTS |
---|---|
Digital Technologies | 5 |
Current Issues in Media Management | 5 |
Performance Marketing and Social Media | 5 |
Special Topics in Media and Communication Management | 5 |
Focus Project | 10 |
Modul | ECTS |
---|---|
Communication Skills | 5 |
Student Initiative | 5 |
Internship Semester | 20 |
Modul | ECTS |
---|---|
Entrepreneurship | 5 |
Advanced Research Methods Media Management | 5 |
Current Issues in Media Management | 5 |
Bachelor Thesis | 15 |
The modules for your media bachelor’s degree provide you with the theoretical and practical basics for your management career. You will also deal intensively with communication topics such as brand management, advertising and public relations.