Bachelor of Arts Content: Bachelor Music Management

Music Management modules

Modul ECTS
Language Proficiency and Cultural Sensitivity 5
Academic Writing and Research 5
Basics of Business Administration 5
Accounting and Basics of Balancing 5
Editorial Design 5
Audiovisual Media 5
Modul ECTS
Principles of Music Management 5
Basics of Law 5
Empirical Research and Statistics 5
Management Concepts 5
Media Economics and Politics 5
Online Media 5
Modul ECTS
Intercultural Communication 5
Project Management 5
Business Planning 5
Marketing 5
Interdisciplinary Project 10
Modul ECTS
Media and Communication Theories 5
Musicology 5
Live-Entertainment 5
Digital Business 5
Orientation Project 10
Modul ECTS
Digital Technologies 5
Current Issues in Media Management 5
Artist Management and Music Marketing 5
Artist Management and Music Marketing 5
Focus Project 10
Modul ECTS
Communication Skills 5
Student Initiative 5
Internship Semester 20
Modul ECTS
Entrepreneurship 5
Advanced Research Methods Media Management 5
Current Issues in Media Management 5
Bachelor Thesis 15

Successful in Music Management

On your way to music management and your concert management BA, you will learn how to professionally manage productions, concerts, artists and groups. You gain knowledge about target groups, market mechanisms, contract, copyright and exploitation rights.

Our students’ projects

Benefit concert

The students were able to win important partners with their concept for a benefit concert in aid of Klinik Clowns Hamburg.

Music Label

For one semester, students accompanied the label Testklang in its extreme transformation and designed the online marketing.

Newcomer Bands

In a workshop, musicians and students analysed the marketing activities of bands in order to derive recommendations.

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