| Modul | ECTS |
|---|---|
| Academic Writing and Research | 5 |
| Practical Insights into the Media and Creative Industries | 5 |
| Fundamentals of Business Administration and Business Law | 5 |
| Research Methods and Designs | 5 |
| Marketing and Sales | 5 |
| Media, Communication, Psychology: Theories and Concepts | 5 |
| Modul | ECTS |
|---|---|
| Global Consciousness | 5 |
| Content Creation | 5 |
| Strategy and Organisation | 5 |
| Data Analysis, Visualization, and Reporting | 5 |
| Media Politics and Media Law | 5 |
| Media Economics | 5 |
| Modul | ECTS |
|---|---|
| Communication OR Self-Reflection* | 5 |
| Practice-oriented Research | 10 |
| HR and Creative Talent Management | 5 |
| Specialisation in Music Management | 5 |
| Musicology | 5 |
| Modul | ECTS |
|---|---|
| Student Initiative Project OR Creative Thinking* | 5 |
| Research-oriented Practice | 10 |
| Community Engagement and Social Impact | 5 |
| Live Entertainment | 5 |
| Artist Management and Music Marketing | 5 |
| Modul | ECTS |
|---|---|
| Technological and Media Literacy OR Civic Literacy* | 5 |
| Internship | 25 |
| Modul | ECTS |
|---|---|
| Self-management OR Social responsibility* | 5 |
| Current Issues in Media Management | 5 |
| In-Depth Research Media Management | 5 |
| Bachelor Thesis | 15 |
On your way to music management and your concert management BA, you will learn how to professionally manage productions, concerts, artists and groups. You gain knowledge about target groups, market mechanisms, contract, copyright and exploitation rights.
