Career Coaching: Macromedia Trains Academic Staff of Arab Open University

What skills help students successfully plan their careers? How do you prepare them for leadership responsibilities? Experts of Macromedia University held a workshop day on these questions with colleagues from the Arab Open University. The day is part of a one-year continuing education program that the two universities have agreed upon.

Prof. Dr. Mohamed Badr from Macromedia University is the head of the academic cooperation. Together with Dr. Hisham M. El-tahawy from Arab Open University, he developed the multi-part series. Like the first part of the training on virtual classroom teaching, this module also took place online. 17 professors from Arab Open University took part.

In four workshops, professors and corporate partners from Macromedia University demonstrated the kind of soft skills that support students in successfully planning their careers and presented business cases from the automotive industry.

Moderated by Nanette Willberg and Alexander Roth, research assistants at Macromedia University, and organized by Prof. Badr, the continuing education module consisted of these workshops:

  • Choice of studies, Building a relationship with a career, presented by Robert Häusler, University lecturer at Macromedia University and Senior Manager Innovation, Strategy & Transformation at Mercedes Benz consulting.
  • How to grow in a company and when to change, The BMW experience, presented by Prof. Dr. Anna- Luisa Stöber – Head of faculty of Business, Design, and technology at Macromedia University and the former head of Governance Experiential Marketing at BMW.
  • Choosing a company and Talent management (national & international), presented by Michael Wohlstein – Managing partner of Talenthelden and the former talent manager of the Hartmann group.
  • Career start, from application to the first leadership position, presented by Valentin Vollmer – University lecturer at Macromedia University, Managing partner of Talenthelden, Founder of Coach NOW, and Siemens’ former training manager.