DAAD-lecture at Macromedia Berlin: Business Environment for Start-ups in China

The exchange with experts from business and politics is a central component of the education at Macromedia University. Last week, Master’s students from the Faculty of Business, Design and Technology were able to discuss the business environment of startups in China with Volker Müller, Senior Manager for Government Affairs at European Chamber of Commerce in Beijing.

Leadership and entrepreneurial thinking is one of the main topics in the management program for master’s students. Here it is about trends and phenomena of structural change challenging companies, and decisions with regard to future developments and dealing with complexity.

Prospering environment for startups? Insights from the European Chamber of Commerce

While digital transformation in business models, business processes, and value creation in companies in international contexts has already been addressed well in research, risk management in start-ups and venture capital firms in China appears to be more multi-facetted and hard to access.

Therefore, Chinese management professor Tracy Dathe from Macromedia University Berlin invited Volker Müller, Senior Manager for Government Affairs at European Chamber of Commerce in Beijing, to provide insights of the business environment for overseas investments in the past 30 years and career opportunities for international talents at the Chinese market. In a Q&A session, he further explained the legislation process for market regulation in China, as well as the leadership and entrepreneurship in the society driven by interpersonal relationships and Confucian values.

Dathe comments on the experience: “It’s been an incredible opportunity for our students to meet such an amazing expert in the field. Müller examined the myth of Chinese success stories and showed the many perspectives in international economic relations with China.”

European Chamber of Commerce in China: An independent voice of European businesses

The European Chamber of Commerce in China sees itself as the independent voice of European business in China that seeks greater market access and improved operating conditions for European companies. Founded by 51 member companies based in China on 19th October 2000, the European Chamber now serves more than 1700 members in nine cities: Beijing, Chengdu, Chonqing, Nanjing, Pearl River Delta (Guangzhou and Shenzhen), Shanghai, Shenyang and Tianjin.

The Chamber is recognised by the European Commission and the Chinese Authorities as the official voice of European business in China. Among its core members, there are for example Deutsche Bank, Bayer, Volkswagen, Thyssen Krupp, Siemens, BASF, L’Oreal, Merck, BNP Paribas, Michelin, Philipps.

Volker Mueller went to China as an electrical engineer and researcher in 1987. In the past, he successfully helped various European companies establish and operate business organizations as business executive and business adviser. Today, as senior manager of European Chamber of Commerce, he is a well-famed adviser both for the European companies operating in China and for the Chinese government.

The guest lecturer was financially supported by the DAAD through Federal Foreign Office funds.