For the first time: Macromedia organizes study week in New York City

This name says it all: At the ‘NYC Immersion’ initiated by Prof. Dr. Dr. Castulus Kolo, 25 master students dive deep into the business world of the US-American East-Coast metropolis. From February 8-14, they attended exclusive workshops at global tech companies, were taught leadership topics by professors from the renowned Fordham University and had the opportunity to network with fellow students there.

With the Macromedia Study Week, Macromedia University has obviously hit a nerve: Within a very short time, the 25 places on the voluntary, paid for New York City excursion were filled. Macromedia students from all university locations registered to take the requirements of the curricular module "Leadership & Entrepreneurial Thinking" as part of the compact study week.

Between google conference room and Fordham lecture hall: Study Week combines theory and practice

Half of the Macromedia Study Week classes are taught by faculty members of the Gabelli School of Business, an institution of the renowned Fordham University located directly at Lincoln Center. The other half takes place in the offices of global tech companies or organisations. “The highlights were certainly the excursions to the Hasso Plattner Institute (SAP), the Center of Social Innovation and Google, where we developed completely new ways of thinking and approaches through workshops,” says Tino Harth-Brinkmann, an MA student from the Munich campus. “But also the lecturers at Fordham University impressed us with their wealth of knowledge and experience and were able to give us a lot to learn about the topic of leadership in today’s world."

Start-up culture in the USA: Diving into the start-up and tech universe

Prof. Dr. Dr. Castulus Kolo is the initiator of the first Macromedia Study Week and organized it together with colleagues at Fordham University. "Google, Facebook, Apple, Amazon – some of today’s most impressive company histories have been written in the USA, their founders have cult status in the start-up scene. This is a great environment to communicate topics around ‘Leadership & Entrepreneurial Thinking’, the enthusiastic feedback from the students proves us right", he says.

"Our expectations have been more than fulfilled so far", confirms Tino Harth-Brinkmann after the third day of the program. "We learn a lot of new things in a short time and the New York experience is unique."

Photos: Tino Harth-Brinkmann, Hannah Siegl

Find out more about the study programme Media and Communication Managemen (B.A.)
Find out more about the study programme Media and Communication Managemen (M.A.)