GNTM, The Taste, Galileo Big Pictures – the production company Red Seven, founded by Jobst Benthues in 2008, has produced great quota hits. Now the TV manager was a guest lecturer at Macromedia University.
Developing good ideas systematically: Jobst Benthues leads Ideation Workshop
In the ideation workshop “From Idea to Format,” he guided students through a systematic creative process and helped them develop their own ideas for TV formats.
Fail early – never give up: Jobst Benthues shares his mantras
“The best ideas only come when you have lots of them!” is a mantra of the passionate TV producer. “Fail early – but never give up!” is another. At Red Seven, today several hundred employees work on ideas for successful TV content – in the early days, there were just a handful.
The Macromedia students benefited from exciting insights from over 25 years of German television history – even before Red Seven was founded, Benthues had worked for the Pro Sieben Sat 1 Group. “We’ve never had insights like this before,” one student was pleased to say.
Macromedia and Red Seven: continuation of cooperation planned
This kick-off workshop, initiated by Prof. Dr. Mohamed Badr and Prof. Wolfram Winter, is to be followed by regular ideation events in the future. Both sides want to intensify the cooperation between Macromedia University and Redseven Entertainment GmbH. Further events, such as nationwide ideation contests, are planned.
THANK YOU, Jobst Benthues, for a most inspiring session.
Information about the Media Management B.A. program can be found here.
Information about the Film & Television B.A. program can be found here.
(IMH)