Red Dot Award: Macromedia receives a Red Dot for its brochure design

Macromedia University receives a Red Dot for its catalog on the Faculty-of-Arts-portfolio. The work of Prof. Dirk Wachowiak and Prof. Karin Jobst was honoured in the category Brands & Communication Design 2020. The Red Dot Design Award is an internationally recognized seal of design quality presented by the Design Zentrum Nordrhein-Westfalen.

Huge success for the Faculty of Arts at Macromedia University: its catalog won the Red Dot Design Award 2020 in the Brands & Communication Design division, category “Publishing & Print Media”. The communication designer and Macromedia professor Dirk Wachowiak was responsible for the design, conception and production of the award-winning work. In cooperation with Prof. Karin Jobst, Macromedia Professor of Photography & Moving Image, he implemented the complex glossy brochure in XXL format and metallic special color printing.

Macromedia Catalog: Business card for Faculty of Arts
The goal of the creatives was to find a strong business card for the Macromedia Faculty of Arts. The faculty had just been founded after the merger of Macromedia University and hKDM University of Art, Design and Popular Music Freiburg in 2018. Since then, it has included the study programs Design, Fashion Design, Game Design and Development, Film, Art, Music and Acting.

Prof. Dirk Wachowiak: One DIN A1 poster per study course
“The catalog consists of folded DIN A1 posters that are placed inside each other. A large-format photo motif is dedicated to each study program on the front of the poster and a best-of from student works on the back. In this way, we want to emphasize the independence of the creative disciplines on the one hand, while at the same time giving them a common visual language,” says Prof. Dirk Wachowiak.

Prof. Karin Jobst: Photography as a superordinate level of expression
“Typography and photography are the central design elements within the catalog. Photography creates a common level of expression through which we can convey such diverse forms of creativity as music or fashion design,” says Prof. Karin Jobst.

Prof. Tanja Schmitt-Fumian: Red Dot as a seal of quality also for the faculty
The Macromedia catalog had already received an award from the Art Director’s Club Germany in spring 2020. The dean, Prof. Tanja Schmitt-Fumian, honored the radiance of the awards both internally and externally. “Red Dot is known worldwide as a seal of quality for exceptional design. I am delighted that this award makes the outstanding competence of our creative faculty so tangible.

Red Dot Design Award 2020: Almost 7,000 submissions
The Red Dot Award offers designers, agencies and companies from all over the world a platform for the evaluation of design. In 2020, 6,992 creative projects and brands from 50 nations were registered for the competition. Following the leitmotif “In search of good design and creativity”, the 24 international jurors evaluated the submissions online this year and examined each work and brand professionally, individually and comprehensively. In doing so, they placed particular emphasis on the form, the idea and the effect. Only those projects that convinced the experts with their high design quality and creative performance finally received an award.