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MASTERS Master’s: Media Management

Start your master’s degree in Media Management

Are you the next pioneer to transform the future of media and communication management with creativity, expertise and innovation?

Our master’s degree specialisations in Media & Communication Management, Brand Management, Digital Media Business and Music Management prepare you with theory and hands-on experience for top-level positions in an international work environment. These cutting-edge programmes are taught entirely in English at top locations in Munich and Berlin.

Each master’s specialisation develops knowledge in media management, communications, digital technologies, current issues and global trends, project management and marketing. This is complemented by research and undertaking real-life projects, all with the support of renowned professors and industry experts in media and communications.

Germany is also ranked as the safest country and top location to study abroad in Europe. It is one of the best places for graduates because it has a low unemployment rate and a shortage of experts and professionals.

Master’s specialisations

Media & Communication Management (M.A.)

How should businesses design their media and communication strategies? The rapidly changing media landscape demands sound decision makers. This Media and Communication Management specialisation is designed to train the media managers of the future with a combination of media management skills and strategic thinking.

Brand Management (M.A.)

Structural changes in today’s population and the digitalisation of our society demand new brand management skills. This Brand Management specialisation develops creative and strategic planning skills as well as the cross-­media usage of all the relevant channels that are required in order to manage and grow brands effectively.

Digital Media Business (M.A.)

Digitalisation is transforming our lives and societies and media businesses are exploring new ways to capitalise on digital media and new technologies. If you want to be in the front seat in media-oriented companies and lead them to success, then this Master’s specialisation in Digital Media Business is the right path for you.

Music Management (M.A.)

Music transports emotions like no other and is closely connected with the media industry and entertainment business. This specialisation in Music Management develops important management skills so that you can work with important distribution channels, manage concerts, discover and promote musicians, and start a career in music production and marketing.

Advantages at Macromedia University

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State-recognised and accredited degree

Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.

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Renowned partners

Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.

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Experienced professors

You will be taught by top-class professors who have a proven track record in both business and academia.

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“In my opinion, it was mainly the practical projects back then that prepared us for today’s working world.”
Marquardt Anna Stella, Freelance media designer, Hamburg
Accreditations & Awards
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Study Media Management in Berlin or Munich

Leading cities for media, creativity and innovation

Macromedia has central locations in Germany’s industry hubs for media management. Each city has its own unique culture and both are ideal locations to study as an international student and to find work after graduation.

Munich: This economic hub offers the highest quality of life and diverse cultural experiences. Munich has excellent public services, a natural environment and is one of the safest cities in Germany.

Berlin: Germany’s capital offers an energetic spirit, diverse opportunities and an international atmosphere which makes living in Berlin a personally enriching experience.

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Berlin
Der Campus München in Nymphenburg, mit Blick auf die Marienkirche
Munich

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