From A for Apple to Z for Zalando: brands influence our purchasing decisions, are emotionally charged, and of the utmost importance for companies in all industries. In the Master’s programme Brand Management you will learn innovative strategies to build and manage strong brands in times of digital change.
State-recognised and accredited degree
4 semesters: 120 ECTS
3 semesters: 90 ECTS
Summer semester (15 Mar)
Winter semester (01 Oct)
Summer semester:
15 Dec (non-EU) / 15 Feb (EU)
Winter semester:
15 Jun (non-EU) / 15 Aug (EU)
Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme)
Tuition fees
€ 6,500 per semester
+ Registration fee
€ 600 (EU) / € 950 (non-EU)
The Master in Brand Management provides you with valuable expertise in marketing, brand management, and public relations, but also in design and creative techniques. You learn to design image and brand campaigns and are given tools to competently build and manage brands in the digital age. You can test and deepen your knowledge in various exciting practical projects.