From A for Apple to Z for Zalando: brands influence our purchasing decisions, are emotionally charged, and of the utmost importance for companies in all industries. In the Master’s programme Brand Management you will learn innovative strategies to build and manage strong brands in times of digital change.
State-recognised and accredited degree
4 semesters: 120 ECTS
3 semesters: 90 ECTS
Summer semester: 15 Mar
Winter semester: 01 Oct
Summer semester: 15 Mar
Winter semester: 01 Oct
Bachelor’s degree with:
210 ECTS = 3-semester MA
180 ECTS = 4-semester MA
€ 6,840 • Berlin
€ 5,500 • Munich
+ one-off registration fee
Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.
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Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.
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You will be taught by top-class professors who have a proven track record in both business and academia.
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Expand your management experiences with our optional study week abroad programme at partner universities in London, Paris and New York.
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What do consumers want? How does market research work and how are target groups defined? That is the focus of this module.
Learn about the cognitive psychology of public communication: How do we process and evaluate information?
Key questions in this module: How do you build a brand image? What is the importance of brands for companies? What influence does digitalisation have here?
The Master in Brand Management provides you with valuable expertise in marketing, brand management, and public relations, but also in design and creative techniques. You learn to design image and brand campaigns and are given tools to competently build and manage brands in the digital age. You can test and deepen your knowledge in various exciting practical projects.
