| Modul | ECTS |
|---|---|
| Digital Technologies | 5 |
| Current Issues | 5 |
| Research-oriented Project | 10 |
| Practice-based Project | 10 |
| Modul | ECTS |
|---|---|
| Foresight and Global Trends | 5 |
| Statistics and Business Mathematics | 5 |
| Understanding Media and Communication | 5 |
| Marketing Strategy | 5 |
| Interdisciplinary Project | 10 |
| Modul | ECTS |
|---|---|
| Strategy and Innovation Processes | 5 |
| Media Economics and Management | 5 |
| Accounting and Finance | 5 |
| Brands and Branding | 5 |
| Focus Project | 10 |
| Modul | ECTS |
|---|---|
| Leadership and Entrepreneurial Thinking | 5 |
| Media and Communication Research | 5 |
| Master Thesis | 20 |
In your Master’s degree, everything revolves around brands: you learn what marketing strategies look like, the rules according to which communication works and what role digital transformation plays. In addition to theory, the focus is on practical projects.
