Master of Arts Content: Masters Brand Management

Brand Management modules

Modul ECTS
Digital Technologies 5
Current Issues 5
Research-oriented Project 10
Practice-based Project 10
Modul ECTS
Foresight and Global Trends 5
Statistics and Business Mathematics 5
Understanding Media and Communication 5
Marketing Strategy 5
Interdisciplinary Project 10
Modul ECTS
Strategy and Innovation Processes 5
Media Economics and Management 5
Accounting and Finance 5
Brands and Branding 5
Focus Project 10
Modul ECTS
Leadership and Entrepreneurial Thinking 5
Media and Communication Research 5
Master Thesis 20

Brand Management in theory and practice

In your Master’s degree, everything revolves around brands: you learn what marketing strategies look like, the rules according to which communication works and what role digital transformation plays. In addition to theory, the focus is on practical projects.

Brand Management projects

FC Bayern Munich

How does fan culture show itself in social media? Students developed solutions and social media strategies for the record holding champion.

Rolls Royce

In this project, the focus was on luxury. The core question was: Which communication channels are suitable to showcase luxury goods?

Porsche Museum

What does a dream car sound like? Students adapted the sound installation “Porsche in the Mix” for the internet and as a smartphone app.

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