| Modul | ECTS |
|---|---|
| Management and Design Science | 5 |
| Interdisciplinary Case Studies | 5 |
| Critical Thinking in Science | 5 |
| Theories and Models of Communication Science | 5 |
| Foresight and Global Trends | 5 |
| Current Issues in Media Management | 5 |
| Modul | ECTS |
|---|---|
| Practical-based Project | 10 |
| Research-oriented Project | 10 |
| Strategy and Innovation Processes | 5 |
| Marketing Strategy | 5 |
| Modul | ECTS |
|---|---|
| Advanced Digital Technologies | 5 |
| Sustainable Economics | 5 |
| Interdisciplinary Project | 10 |
| Big Data, AI and their Implications | 5 |
| Brands and Branding | 5 |
| Modul | ECTS |
|---|---|
| Leadership and Entrepreneurial Thinking | 5 |
| Media and Communication Research | 5 |
| Master Thesis | 20 |
In your Master’s degree, everything revolves around brands: you learn what marketing strategies look like, the rules according to which communication works and what role digital transformation plays. In addition to theory, the focus is on practical projects.
