Have you been in professional life for some time and would like to achieve more? The Marketing MBA prepares you for a challenging position in an agency, a public authority or a company. Or you choose the path to self-employment and become your own boss – the Marketing MBA gives you the tools to do so.
State-recognised and accredited degree
4 semesters: 120 ECTS
3 semesters: 90 ECTS
Summer semester: 15 Mar
Winter semester: 01 Oct
Summer semester: 15 Mar
Winter semester: 01 Oct
Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme) and 2 years professional experience
Tuition fees per semester
€ 6,500 • Berlin
€ 5,300 • Munich
+ Registration fee
€ 600
Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.
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Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.
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You will be taught by top-class professors who have a proven track record in both business and academia.
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Expand your management experiences with our optional study week abroad programme at partner universities in London, Paris and New York.
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In this module you will learn what makes consumers tick. You will learn how their behaviour is researched and what role digitalisation plays in this.
How are brand identities created and positioned in the market? What influence do globalisation and the demand for sustainability have?
What do successful activities on Instagram, TikTok, Facebook and Co. look like? What do we mean by KPIs? This is what this module is all about.
With the Marketing MBA, you acquire a broad knowledge of business administration. In addition to general topics such as business management, business law and accounting, this degree programme focuses on marketing. You learn to focus on the consumer and to better understand him or her through market research.
