MBA MBA Marketing

Plan the next step in your career

Have you been in professional life for some time and would like to achieve more? The Marketing MBA prepares you for a challenging position in an agency, a public authority or a company. Or you choose the path to self-employment and become your own boss – the Marketing MBA gives you the tools to do so.

Facts about MBA Marketing

Degree recognition

State-recognised and accredited degree

Degree & Specialisation
Study duration & Credits

4 semesters: 120 ECTS
3 semesters: 90 ECTS

Start date

Summer semester: 15 Mar
Winter semester: 01 Oct

Application deadline

Summer semester: 15 Mar
Winter semester: 01 Oct

Berlin, Munich
Admission requirements

Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme) and 2 years professional experience


Tuition fees per semester
€ 6,840 • Berlin
€ 5,500 • Munich
+ Registration fee
€ 699

Advantages at Macromedia University

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State-recognised and accredited degree

Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.

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Renowned partners

Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.

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Experienced professors

You will be taught by top-class professors who have a proven track record in both business and academia.

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Study week abroad

Expand your management experiences with our optional study week abroad programme at partner universities in London, Paris and New York.

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Personal details.


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Any questions?
Our student advisory service is happy to help:
+49 89 544 151 954. Mon – Fri, 9:00 a.m. – 5:00 p.m.

MBA Marketing modules

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Marketing strategies

In this module you will learn what makes consumers tick. You will learn how their behaviour is researched and what role digitalisation plays in this.

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Brand management

How are brand identities created and positioned in the market? What influence do globalisation and the demand for sustainability have?

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Social media management

What do successful activities on Instagram, TikTok, Facebook and Co. look like? What do we mean by KPIs? This is what this module is all about.

Reaching customers in a targeted way

With the Marketing MBA, you acquire a broad knowledge of business administration. In addition to general topics such as business management, business law and accounting, this degree programme focuses on marketing. You learn to focus on the consumer and to better understand him or her through market research.

You can then align your marketing strategies with the needs of your target group and thus make a lasting contribution to the success of your company. Your extensive know-how will enable you to make a real career leap after graduation.

Study locations for MBA Marketing

“What I do in my job is classic project management. The practical projects were good preparation for that.”
Lewis Riva, Specialist Marketing at BMW AG, Munich
Your direct line to the Student Advisory Service

Patricia Carolina Garcia

Service hours: 
Monday to Friday 09:00 am – 5:00 pm (CET) | Phone numbers are also for WhatsApp

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