Master of Arts Content: Masters Media and Communication Management

Media and Communication Management modules

Modul ECTS
Digital Technologies 5
Current Issues 5
Research-oriented Project 10
Practice-based Project 10
Modul ECTS
Foresight and Global Trends 5
Statistics and Business Mathematics 5
Understanding Media and Communication 5
Corporate Communications Management 5
Interdisciplinary Project 10
Modul ECTS
Strategy and Innovation Processes 5
Media Economics and Management 5
Accounting and Finance 5
Brands and Branding 5
Focus Project 10
Modul ECTS
Leadership and Entrepreneurial Thinking 5
Media and Communication Research 5
Master Thesis 20

Media Studies in Theory and Practice

Your Master’s degree qualifies you for a senior position in the media industry: At Macromedia University of Applied Sciences, you not only learn core academic skills, but can also put your knowledge to the test in practical projects.

Media and Communication Management projects

MSN News

Core question of the project: How do personalised news, fake news and robot journalism change digital news services?

Cosmopolitan

The women’s magazine Cosmopolitan is a newsstand classic. What could brand experiences beyond the print product look like?

Sky

Football matches with augmented reality: How is the TV experience changing? That’s what this cutting-edge practical project was all about.

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