Master of Arts Content: Masters Music Management

Music Management modules

Modul ECTS
Digital Technologies 5
Current Issues 5
Research-oriented Project 10
Practice-based Project 10
Modul ECTS
Foresight and Global Trends 5
Statistics and Business Mathematics 5
Music Production 5
Artist Management & Music Marketing 5
Interdisciplinary Project 10
Modul ECTS
Strategy and Innovation Processes 5
Media Economics and Management 5
Accounting and Finance 5
Social Media Management 5
Focus Project 10
Modul ECTS
Leadership and Entrepreneurial Thinking 5
Media and Communication Research 5
Master Thesis 20

Fit for the music business of the future

How can you earn money with music today and in the future? In the Master’s degree programme Music Management, you learn to develop and monetise new creative ideas. Digital platforms such as streaming services and social media are the focus here.

Music Management projects

Sony Music

The main question of this practice-oriented project: What does innovative and organisational management look like at a modern music label?

Reeperbahnfestival

The students’ task was to design and implement two programme items for Hamburg’s famous Reeperbahn Festival.

Unicade Music

Together with the Munich label Unicade Music, students designed two crowdfunding campaigns for artists supported by the label.

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