What do marketing measures look like that are not solely aimed at a quick increase in sales, but at long-term success? The Marketing Master’s programme at Macromedia University of Applied Sciences teaches you in theory and practice what constitutes strategic marketing in today’s world and what role digitalisation plays in this.
State-recognised and accredited degree
4 semesters: 120 ECTS
3 semesters: 90 ECTS
Summer semester: 15 Mar
Winter semester: 01 Oct
Summer semester: 15 Mar
Winter semester: 01 Oct
Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme)
Tuition fees per semester
€ 6,840 • Berlin
€ 5,500 • Munich
+ Registration fee
€ 699
You can study Strategic Marketing in Munich and Berlin. The Master’s programme conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world.