Master of Arts Masters: Strategic Marketing

Marketing with Vision

What do marketing measures look like that are not solely aimed at a quick increase in sales, but at long-term success? The Marketing Master’s programme at Macromedia University of Applied Sciences teaches you in theory and practice what constitutes strategic marketing in today’s world and what role digitalisation plays in this.

Facts about Strategic Marketing

Degree recognition

State-recognised and accredited degree

Master of Arts
Study programme: Business Management
Study duration & Credits

4 semesters: 120 ECTS
3 semesters: 90 ECTS

Start date

Summer semester: 15 Mar
Winter semester: 01 Oct

Application deadline

Summer semester: 15 Mar
Winter semester: 01 Oct

Berlin, Munich
Admission requirements

Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme)


Tuition fees per semester
€ 6,840 • Berlin
€ 5,500 • Munich
+ Registration fee
€ 699

Advantages at Macromedia University

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State-recognised and accredited degree

Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.

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Renowned partners

Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.

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Experienced professors

You will be taught by top-class professors who have a proven track record in both business and academia.

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Study week abroad

Expand your management experiences with our optional study week abroad programme at partner universities in London, Paris and New York.

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Personal details.


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Any questions?
Our student advisory service is happy to help:
+49 89 544 151 954. Mon – Fri, 9:00 a.m. – 5:00 p.m.

Strategic Marketing modules

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Marketing strategy

What do product life cycles look like? What price adjustment strategies are there and what methods does market research have to offer? This module revolves around this.

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Brands and branding

Focus on the brand: What are the brand management strategies with regard to megatrends such as digitalisation, globalisation and sustainability?

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Applied business intelligence and analytics

This module is about data collection and analysis: What is big data? What are the possibilities of data visualisation?

Leading Companies and Brands to Success

You can study Strategic Marketing in Munich and Berlin. The Master’s programme conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world.

By the end of your studies, you will have learned to align complex marketing measures with strategic goals and to create a strong brand identity. Your tools will include competitive analyses, press relations, and social media activities.

Study locations for Strategic Marketing

“The study programme was very practical, as many lecturers come from the field and were able to provide insights into the professional world.”
Repen Bastian, Head of Social Media Marketing at Fitmart GmbH & Co. KG, Hamburg
Your direct line to the Student Advisory Service

Patricia Carolina Garcia

Service hours: 
Monday to Friday 09:00 am – 5:00 pm (CET) | Phone numbers are also for WhatsApp

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