What do marketing measures look like that are not solely aimed at a quick increase in sales, but at long-term success? The Marketing Master’s programme at Macromedia University of Applied Sciences teaches you in theory and practice what constitutes strategic marketing in today’s world and what role digitalisation plays in this.
State-recognised and accredited degree
4 semesters: 120 ECTS
3 semesters: 90 ECTS
Summer semester: 15 Mar
Winter semester: 01 Oct
Summer semester: 15 Mar
Winter semester: 01 Oct
Bachelor’s degree with 210 ECTS (3-semester programme) or 180 ECTS (4-semester programme)
Tuition fees per semester
€ 6,840 • Berlin
€ 5,500 • Munich
+ Registration fee
€ 699
Degree programmes are accredited and state-recognised, ensuring that you benefit from excellent teaching.
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Our exclusive partnerships allow you to learn from industry insiders and to establish valuable contacts with potential employers.
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You will be taught by top-class professors who have a proven track record in both business and academia.
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Expand your management experiences with our optional study week abroad programme at partner universities in London, Paris and New York.
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What do product life cycles look like? What price adjustment strategies are there and what methods does market research have to offer? This module revolves around this.
Focus on the brand: What are the brand management strategies with regard to megatrends such as digitalisation, globalisation and sustainability?
This module is about data collection and analysis: What is big data? What are the possibilities of data visualisation?
You can study Strategic Marketing in Munich and Berlin. The Master’s programme conveys well-founded, contemporary expertise in the areas of marketing strategies, brand management, management theories, and entrepreneurship – with a constant eye on the demands of an increasingly digital world.
