The advancing digitalisation opens up new perspectives for marketing experts: It is a matter of marketing companies and products cross-medially and thus leading them to success – whether at a start-up, a medium-sized company or a global player.
Strategic Marketing career options
Senior Marketing Manager
You plan and control the marketing measures of your company. This may also include public relations and the maintenance of social media channels.
Digital Marketing Manager
You are responsible for the website of your employer, analyse the behaviour of the users and are skilled in search engine optimisation.
Product Manager
As an intermediary between marketing, sales, production and development, you are responsible for the planning, management and controlling of a product.
Our leading industry partners
“I was able to develop enormously, both personally and professionally, during my studies at Macromedia University of Applied Sciences.”
Dihl Benny, Customer Project Manager (IoT) at EnBW Energie Baden-Württemberg AG, Stuttgart
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