On December 1, 2015, Prof. Dr. Andreas Graefe was awarded the newly established professorship in Customer Relationship Management – a foundation funded by the Sky Deutschland GmbH. Macromedia University’s academic commission was impressed with the wealth of interdisciplinary research partnerships Prof. Graefe had been involved in. Examples of his work included the investigation of forecasts and decision-making processes as they relate to disciplines such as marketing and advertising, publishing, journalism and management. Prof. Graefe is continuing this interdisciplinary application of data-based analysis and decision-making methods at the Macromedia University.
