Prof. Dr.

Andreas Graefe

Professor

On December 1, 2015, Prof. Dr. Andreas Graefe was awarded the newly established professorship in Customer Relationship Management – a foundation funded by the Sky Deutschland GmbH. Macromedia University’s academic commission was impressed with the wealth of interdisciplinary research partnerships Prof. Graefe had been involved in. Examples of his work included the investigation of forecasts and decision-making processes as they relate to disciplines such as marketing and advertising, publishing, journalism and management. Prof. Graefe is continuing this interdisciplinary application of data-based analysis and decision-making methods at the Macromedia University.

Subject:

Management

To Management
Campus:

Munich

To location
Faculty:

Business Faculty

Publications

2019

Accuracy of German federal election forecasts, 2013 & 2017.

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2019

Good referees are not nice. Personality effects on football referee decision-making.

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2019

Influence of expertise and game time on football referee decisions.

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2019

When Referees See Red: Decision Accuracy of Football Referees.

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2019

Accuracy gains from conservative forecasting: Tests using variations of 19 econometric models to predict 154 elections in 10 countries.

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2018

Predicting elections: Experts, polls, and fundamentals. Judgment and Decision Making.

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2018

Readers’ perception of computer-generated news: Credibility, expertise, and readability.

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2018

Testing the Predictive Validity of Multiple Regression Analysis.

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Background of Andreas Graefe

Prof. Graefe began his academic career at the Institute for Technology Assessment and System Analysis at the Karlsruhe Research Center. In 2009, he obtained a PhD from Karlsruhe University’s (today Karlsruhe Institute of Technology) Institute for Information Management for his work on prognostic methodologies. After conducting research for two years at the Wharton Business School at the University of Pennsylvania, Prof. Graefe worked as a senior manager in Forecasting & Planning and Customer Relationship Management at Sky Deutschland. After which he became a LMU research fellow at the Ludwig Maximilians- University of Munich’s Institute for Communication Science and Media Research, where he specialised in “Forecasting and Decision-Making”.

Currently, Prof. Graefe is a Research Fellow at the Columbia University’s “Tow Center for Digital Journalism” in New York City, where he conducts research on automated journalism.

Prof. Graefe has published extensively in leading trade journals including the Journal of Business Research, the Journal of Behavioral Decision Making, the European Journal of Marketing, the International Journal of Forecasting and the Public Opinion Quarterly.