Prof. Dr.

Andreas Graefe

On December 1, 2015, Prof. Dr. Andreas Graefe was awarded the newly established professorship in Customer Relationship Management – a foundation funded by the Sky Deutschland GmbH. Macromedia University’s academic commission was impressed with the wealth of interdisciplinary research partnerships Prof. Graefe had been involved in. Examples of his work included the investigation of forecasts and decision-making processes as they relate to disciplines such as marketing and advertising, publishing, journalism and management. Prof. Graefe is continuing this interdisciplinary application of data-based analysis and decision-making methods at the Macromedia University.

Subject:

Management

To Management
Campus:

Munich

To location
Faculty:

Business Faculty

Publications

2019

Accuracy of German federal election forecasts, 2013 & 2017.

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2019

Good referees are not nice. Personality effects on football referee decision-making.

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2019

Influence of expertise and game time on football referee decisions.

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2019

When Referees See Red: Decision Accuracy of Football Referees.

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2019

Accuracy gains from conservative forecasting: Tests using variations of 19 econometric models to predict 154 elections in 10 countries.

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2018

Predicting elections: Experts, polls, and fundamentals. Judgment and Decision Making.

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2018

Readers’ perception of computer-generated news: Credibility, expertise, and readability.

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2018

Testing the Predictive Validity of Multiple Regression Analysis.

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