Prof. Dr.

Florian Haumer

Portrait Florian Haumer

Dr. Florian Haumer is the professor for general media management and marketing management at the Munich campus of the Macromedia University.

Junge Frau in weißer Bluse mit Sonnenbrille Peace
Subject:

Media Management

To Media Management
Der Campus München in Nymphenburg, mit Blick auf die Marienkirche
Campus:

Munich

To location
Faculty:

Media Faculty

Projects

Publications

2020

The Impact of Augmented Reality Experiential Marketing on Brand Equity and Purchase Intention.

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2019

The effects of message tailoring on the motivation for change in different phases of an employee`s change journey.

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2019

Social media celebrities as brand influencers in brand Communication. An Empirical Study on Influencer Content, its Advertising Relevance, and Audience Expectations.

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2018

Classifying social media “influencer” in brand communication. A systematic approach on motives to post and consume based on survey data.

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2018

Current Media Management Education in International Perspective. Comparative Content Analysis of Study Programs across Globally Leading Academic Institutions.

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2018

Effects of Augmented Reality in Soccer Broadcasting on Viewing Experiences: An Experimental Study on the Differences of Sports Experts vs. Laymen.

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