Prof. Dr.

Guido Ellert

Subject:

Media Management

To Media Management
Campus:

Munich

To Location:
Faculty:

Media Faculty

Publications

2019

E-Sports as a Sponsorship Platform.

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2019

Hidden Business Models in Sportsorganisations.

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2019

Sponsorship activation decision framework – a critical analysis.

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2019

Cognitive Biases in Management Decisions in Sport Sponsoring.

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2019

Hidden Agenda in Sport Sponsorship Decisions.

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2019

How are Sport Sponsorship Decisions Made? - Revealing a Hidden Agenda in Managers’ Decision-Making.

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2019

Sponsorship Decisions – Are Managers Honest with Shareholders?

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2019

Sport Sponsorship Decisions – The Influence of Managers’ Personal Objectives on Sponsorship Decision-Making.

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2019

The Storage Of Sponsorship Measures At Sports Events – Eye-tracking Implicit Perception Selections And Explicit Processing During The Handball World Championship 2019.

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2019

Good referees are not nice. Personality effects on football referee decision-making.

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2019

Influence of expertise and game time on football referee decisions.

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2019

When Referees See Red: Decision Accuracy of Football Referees.

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2018

Model of Athlete-Target Fit (MATF).

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2018

What’s the Purpose of Higher Education? Proposing Meso-Level Operationalizable Superordinate Strategic Goals for Higher Education and Developing the Higher Education Strategy Model and Metrics (HESM&M).

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