Guido Ellert

E-Sports as a Sponsorship Platform.

Hidden Business Models in Sportsorganisations.

Sponsorship activation decision framework – a critical analysis.

Cognitive Biases in Management Decisions in Sport Sponsoring.

Hidden Agenda in Sport Sponsorship Decisions.

How are Sport Sponsorship Decisions Made? - Revealing a Hidden Agenda in Managers’ Decision-Making.

Sponsorship Decisions – Are Managers Honest with Shareholders?

Sport Sponsorship Decisions – The Influence of Managers’ Personal Objectives on Sponsorship Decision-Making.

The Storage Of Sponsorship Measures At Sports Events – Eye-tracking Implicit Perception Selections And Explicit Processing During The Handball World Championship 2019.

Good referees are not nice. Personality effects on football referee decision-making.

Influence of expertise and game time on football referee decisions.

When Referees See Red: Decision Accuracy of Football Referees.

Model of Athlete-Target Fit (MATF).

What’s the Purpose of Higher Education? Proposing Meso-Level Operationalizable Superordinate Strategic Goals for Higher Education and Developing the Higher Education Strategy Model and Metrics (HESM&M).