Holger Sievert

Pompino, M., & Sievert, H. (2020): Connecting Intercultural Communication and Diversity Theory with PR Practice. Theoretical Remarks and Results of a Picture-Based Content Analysis of 25 Corporate Websites on Five Continents. In Birmingham, Branden/Yook, Bora/Zifei, Fay Chen (Hrsg.): Connecting Theory and Research with Public Relations Practice (S. 421-437). Miami/FL: University of Miami.

Sievert, H., & Wilke, A. (2019). Emotionality and Attitude in International Internal Communications. Quantitative Measurement, Evaluation and Interpretation of a Worldwide Internal PR Program within a Large Multinational Tourism Group. In Yook, Bora/Chen, Ziffer Fay (eds.). Research that Matters to the Profession: Issues in Measurement, Evaluation, and Interpretation of Public Relations Campaigns and Programs - Theory, Method, Cases (pp. 400-409). University of Miami.