Prof. Dr.

Holger Sievert

Prof. Dr. Holger Sievert is the study coordinator and professor for Media Management, specialising in PR and Communication Management, at the Cologne Campus.

Subject:

Media Management

To Media Mangement
Campus:

To location
Faculty:

Media Faculty

Publications

2020

Connecting Intercultural Communication and Diversity Theory with PR Practice. Theoretical Remarks and Results of a Picture-Based Content Analysis of 25 Corporate Websites on Five Continents.

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2019

Emotionality and Attitude in International Internal Communications. Quantitative Measurement, Evaluation and Interpretation of a Worldwide Internal PR Program within a Large Multinational Tourism Group.

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