Prof. Dr.

Ralf Spiller

Professor

Prof. Dr. Ralf Spiller is the head of Macromedia Graduate School at Cologne campus and member of the Media School faculty.

Subject:

Media Management

To Media Mangement
Campus:

To location
Faculty:

Media Faculty

Publications

2019

How CEOs from Europe and the US communicate via Twitter.

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2019

Social web-induced changes in protest culture. A model of an ad-hoc public counter-discourse based on the case of the controversy surrounding #Aufschrei (#outrage).

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2018

Visual Rhetoric of the Islamic State (IS): Persuasion in the field of terror.

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2018

2,000 years of visual storytelling – Alternative approaches for visual communication of Christian churches in the age of social media.

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Background of Ralf Spiller

Dr. Spiller studied law and political science in Constance, Salamanca and Freiburg. He spent his legal traineeship in Brandenburg and Berlin. During his PhD in political science, he wrote his dissertation on the management of multilateral negotiations exploring communication processes amongst other things. After graduating from the Georg von Holtzbrinck School of Economic Journalism, he worked as an editor at Handelsblatt newspaper in Düsseldorf. At the Handelsblatt, he was responsible for launching new media products in his capacity as project and product manager. Most recently, Dr. Spiller worked at Capgemini’s international consulting firm and Practice Group Telecommunication Media & Entertainment, where he was responsible for marketing and PR projects. His research interests are in interactive media, print media, corporate communications and negotiation management.