The war for talent is in full swing – also in the financial services sector. The leading auditing and consulting firm PwC PriceWaterhouseCoopers has therefore worked with students at Macromedia University of Applied Sciences on a facelift of the auditor’s job description.
Supervised by Prof Dr Mo Badr, the students have developed ideas on how to reach potential applicants through education, information and changes in the working environment and how to get them excited about the auditing profession.
The project focussed on a central challenge that not only PwC, but the entire auditing industry is currently facing:
In the competition for young talent – how can we manage to educate and inform target groups about the auditing profession, break down prejudices and subsequently improve its image? What framework conditions, for example in the workplace, need to change so that future generations are also interested in working for the leading auditing firms?
This is precisely where the Macromedia project came in, focussing on two key areas: An inventory and analysis of the current situation and subsequently the development of a strategic approach as well as concrete recommendations and ideas.
Precisely because the students are close to the target group of potential applicants at companies such as PwC, working in different groups made it possible to present very different approaches and concepts.
At a final presentation, project partner PwC was extremely impressed by the students’ achievements and noted that the quantity and quality of ideas far exceeded their expectations.
On the part of the university, the groups were supported by experienced advisors and initiators in the form of Prof Dr Mohamed Badr, Head of Faculty and Professor of Media and Communication Management, and Carsten Bickhoff, Lecturer in Brand Communication, Brand Building and Journalism.