How can the spirit of a market leader in life science research be conveyed online? How to stage the powerful quality of genomics research in a virtual live event?
This is what students on the Macromedia Media Management B.A. programme worked on last semester with corporate partner Eurofins Genomics – a leading technology developer for applications in genomics services, forensics, agroscience and pharmaceuticals.
In ten teams, almost 50 students developed concepts for virtual events and the transfer of live experiences to online worlds.
The project was led by Prof Dr Mo Badr, Professor of Media Management at the Munich Campus of Macromedia University of Applied Sciences, and external lecturers Anke Johannsen and Theo Grassl.