Under the guidance of Prof. Dr Mohamed Badr, Prof. Dr Anna-Luisa Stöber, Prof. Dr Tamara Ranner and Prof. Dr Sabrina Trapp, Macromedia students on the Media and Communication Management M.A. and Business Management M.A. programmes spent a semester getting to know the Hubert Burda Media employer brand.
They assessed the internal and external image of the company and formulated recommendations for action at the end.
“A productive semester lies behind us, at the end of which we came up with recommendations for various campaigns and next steps,” says Lukas Koschnitzke, Senior Analyst Corporate Development. “We were impressed by how intensively the students engaged with our company.”
The questions dealt with included what inner attitude employees have towards the company and how the external image of Hubert Burda Media is perceived and evaluated by potential employees.
The highlight of the project was the final in-person presentation in front of the project partners in January 2023.
“The results of the internal and external surveys on the attractiveness of the Hubert Burda Media employer brand were very exciting, as were the measures. For example, the students suggested the development of a Burdaverse. The idea is to increase awareness of Hubert Burda Media as a company through its presence in the metaverse and thus not only generate new potential applicants, but also new business contacts,” explains Britta Christ, Teamlead HR Marketing & Employer Branding.