L’Osteria proves how stylish catering can be at numerous locations in Germany. Awards for corporate design, food service and personnel management are proof of its entrepreneurial excellence, while an above-average number of regular customers testify to the culinary quality and attractive price-performance ratio.
But what happens if the restaurant visit is no longer the central dimension of the experience? Can the charm and quality of the L’Osteria promise also be realised remotely via a delivery service?
With the first lockdown in spring 2020, these questions increasingly became the focus of L’Osteria – and this is where the cross-campus collaboration between L’Osteria and Macromedia University came in. Over 90 media management students spent a semester working on two tasks under the direction of Prof Dr Mohamed Badr (Munich campus) and Prof Dr Brigitte Kleinselbeck (Berlin campus):
Taking stock of the current situation and, as a result, providing recommendations and ideas for the continuous expansion of the Delivery division – primarily via the in-house delivery service and the company’s own ordering app. The teams’ work during the recently completed winter semester resulted in not just a single approach, but several different concepts and, above all, a whole portfolio of ideas for the catering company.
‘We really appreciate the collaboration with Macromedia University and the young talents,’ explains Clive Patrick Scheibe, COO of FR L’Osteria SE. ‘We were really impressed by the opportunity to get a neutral third party to take stock of the situation and, above all, to get a variety of new ideas and impulses for the topic of delivery.’
His colleague Sarah Jensen, Director Operational Excellence at the company, adds: ‘We saw some really exciting approaches, including new business ideas, and I’m sure that many of them can be applied in practice. In fact, we are already working on the first implementations.’
The lecturers responsible for the project at the university are also unanimous in their positive assessment. In Munich, Prof. Dr Mohamed Badr, Professor of Media and Communication Management, and the Head of the Media Faculty in Munich as well as Carsten Bickhoff, Lecturer in Brand Communication and Brand Building, were responsible for the consultancy mandate. In Berlin, Prof Dr Brigitte Kleinselbeck, Professor of Brand Communication and Advertising, led the project.
‘The collaboration with L’Osteria was a complete success. The students did an excellent job and we are highly satisfied with the results presented. The idea that cross-campus project work can ultimately offer the company partners even greater added value thanks to team spirit and healthy internal competition was a great success.