When design and advertising pros meet fresh talents – magic happens! Just like it did with our collaboration with Akthof .
The mission: A rebranding for one of Munich’s most renowned drawing schools, developed as a semester project by students from our Munich Campus.
The process: A deep-dive strategy and branding workshop where we co-created the new vision, mission, purpose, and brand values with all students. Then: Two major concept presentations after weeks of focused work, one of them hosted at Serviceplan. And… drumroll part 1: The client fell in love with Anabel Lehmann and Javier Tejerina Perez’ concept and chose their design!
Fast forward through many fine-tuning sessions, and lots of hard work: In May, with the amazing support of Ronald Focken and Serviceplan, the rebrand went live.
The result: Over 120 Citylight posters across Munich for the “Long Night of Music”, thanks to WallDecaux, plus flyers, business cards, posters and more.
Massive thanks to the incredible team at Akthof, especially Benjy Barnhardt, for your trust, to Karsten Gessulat and his team at AVERAGE SUCKS | CREATIVE AGENCY, and to Petra Ruehle and Nils Hakan Tscherpe for your photo, film, and social media support. Kudos to Claudia Schmidt-Runge, initiator of this amazing project!
Your place for creative development in Munich’s Maxvorstadt district. Here we offer a wide range of art courses, from painting and drawing to modeling and illustration. Under the guidance of international artists, you can expand your skills and realize your artistic ideas.