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Quality Education Management of the university

Quality Education Management (QEM)

Macromedia University of Applied Sciences has successfully completed the accreditation process.

On 9 July, 2019, the Hanover-based accreditation council Zentrale Evaluations- und Akkreditierungsagentur (ZEvA) awarded Macromedia University its seal of accreditation for a quality management system in teaching and studies, known as “Quality of Education Management” (QEM).

This means that Macromedia University now belongs to the group of applied sciences universities that may accredit their study programmes without external assessment.

This successful accreditation step confirms the university’s suitability and effectiveness in ensuring that it achieves the requirements for qualification and standards laid out by the accreditation council. The council’s seal of approval remains in force until 30 September, 2025.

Quality of Education Management (QEM) at Macromedia University encompasses its systematic, quality-generating, quality-assuring and quality-improving activities in the fields of teaching and studying, and at their interfaces with research and the arts. The guiding framework for QEM is formed by the University’s mission statement and Macromedia GmbH’s overall Code of Conduct. Further factors in the orientation framework are the principles of QEM and the general quality objectives of QEM. Specific qualification goals, up to the level of various modules of the curricula, relate to these latter objectives. QEM is based on systemic interaction between the University’s institutions in defined core processes, which, in turn, are grouped into core areas. As such, it also encompasses all levels of responsibility of Macromedia University’s governance according to its Constitution.

The University’s QEM is described in full in the QEM Manual. The QEM Manual, with all its guidelines and authoritative regulations, is available to all of the University’s students and employees on the Community page of the University Intranet.

The institutions specific to QEM include the QEM Committee and QEM Office; the Examination Committee, which handles examinations; and the Study Programme Managers and Study Programme Development Teams, who deal with programme accreditation. The QEM Committee and QEM Office are described below.

The QEM Committee
The primary role of the QEM Committee is that of quality assurance in QEM. In all of the core areas of the quality system, the QEM Committee monitors the achievement of and compliance with the University’s own quality objectives on the basis of evaluation reports. It reviews each application for programme accreditation and, if necessary, imposes conditions and issues recommendations, makes accreditation decisions and is responsible for awarding the Seal. Its responsibilities also include advising the Executive Board on all ongoing processes concerning QEM and on QEM’s further development.

The QEM Committee can call upon external expertise from the Scientific Advisory Board as well as the Board of Trustees, and it can call upon the Scientific Advisory Board for conflict resolution on academic issues or the Board of Trustees for labour market and practice-related issues.

  • At least two, at most three, teaching representatives from within the University
  • A teaching representative from outside the University
  • At least one internal student representative
  • One external student representative
  • A representative of the business community
  • One non-voting member with specialist legal expertise.

The QEM Office
The QEM Office supports the work of the QEM Committee in its quality assurance responsibilities. Staff at the QEM Office are the primary point of contact for the institutions of Macromedia University in everything concerning QEM and its processes. The QEM Office is organisationally assigned to VP-AGF. The chairperson of the QEM Committee is in charge of staff at the QEM Office.