Alumnus Christoph Merdes

Christoph Merdes
Media and Design (M.A.)

Entrepreneurship at “Silversun”. Corporate Design, Ladenburg
Project based work at Service Design venture “Distinct Thinking”

Occupational career and development:
Starting the master study »Media and Design (M.A.)« at Macromedia University for Media and Communication in Munich outlined the consequent continuation of my educational and professional career so far. Encouraged by my father who works as a music teacher and choirmaster and my mother who works as a medical technical assistant, I early on learned to play the trumpet, acquired a soaring license and was active in sketching and painting. Because of my versatile interests besides media, I initially began to study »Life Science (B.Sc.)« at the University of Konstanz. The interdisciplinary study program combined the two divisions biology and chemistry. Nevertheless, during the course of study, I realized that my intrinsic motivation and my ambition are the conception and the design of media. Therefore, I decided to risk a new beginning and concentrate on these fields. My choice was encouraged by my position as co-founder of the company “Silversun” for Corporate Design in 2006. The appeal to build up a self-employmet was based on the desire to apply the acquired skills in the field of business and thereby achieve a high level of experience, personal fulfillment and media competence. This focus on entrepreneurship in the master study encouraged this thought and built up the foundation for a professionalization and understanding of entrepreneurial practices.

During my bachelor study »Digital Media« at the Cooperative State University Baden Württemberg Mannheim I was given the opportunity to enjoy a dual education in the media industry. Within three years, I was studying and working three month alternately. The combination of theory and practice helped me gain practical experience and reflect on the acquired theory. My strong motivation for conceptualizing media and dealing with complexity inspired me to explore the study of Service Design during my master study.

Service Design for me is the core conception to create and deliver a value proposition to a customer. The key to success of this field is the co-creation of the value proposition together with the client, the customer and the designer and thereby ensures usability, usefulness, desirability and efficiency. Promoted by the lecturers and the university, I was able to engage in workshops and conferences concerning service design and business design. In the third semester, I realized a service design project outside the university within the project-based Service Design venture “Distinct Thinking”. After my master thesis I intend to work abroad as a service design consultant and design strategist, with an impelling power to simplify life, to create sustainable solutions and to communicate the benefits of design.

Favorite Quote:
“Simplicity and complexity need each other.” (John Maeda, 2007)



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