Alumna Franziska Rohde

Franziska Rohde
Media and Communication Management (M.A.)

Bachelor of Arts (PR and Communication Management)

Self Employed "Dellert+Rohde" | Agency for strategic communication in Munich
Working student - Online Marketing by AutoScout24 GmbH

Occupational career and development:
I was born in Germany but moved to Spain, Barcelona, when I was six years old. I really loved it to grow up in a foreign country but always had the wish to study abroad. With 18 years, after finishing school, I decided to move back to Germany in order to be independent and successful by doing what I love to do: international communication.

In order to gain professional knowledge I started the Bachelor of Arts Program “PR- and Communication Management” at the MHMK in Munich. During the first semesters I worked as an hostess for many different companies in the most diverse places as fairs, showrooms, concerts and private events.

As I always had the yen to see distant places, after finishing my fourth semester I decided to interrupt my studies and moved to New York City for half a year in order to make an internship in an Event Management Company. I really enjoined the working experience in a foreign country with people from different cultures and learned a lot about their principles of operation. Back in Munich I directly started my internship semester in a Marketing and Communication Agency. After a short period of time, I had the possibility to take responsibility over the Marketing Plan of the biggest client. So I decided to stay until the end of my Bachelor studies as a working student and wrote successfully my Bachelor Thesis about this topic.

But here it was not over. I wanted to go ahead, gain even more Management Skills always driven by my plum job which came up during my Bachelor studies: be the boss of my own communication agency. Therefore I applied for the Master´s Program at the MHMK to get a professional overview of all communication prospects and at the same time began to work for AutoScout24 in the Online Marketing department. Thanks to the Master Programs subject “Entrepreneurship” I started to make my dreams come true. Together with a fellow student I wrote a business plan for my own international communication agency called “Dellert+Rohde”.  The Unique Selling Proposition of our agency is that we effectively combine offline and online communication. We are looking forward to open the agency after finishing the Master studies in October 2012. I can´t even wait to take off and make use of all my gained knowledge during my studies! I am just deeply contented.

The mhmk gave me the possibility to fully unfold myself in the area I identified myself with. Small learning groups and class sessions as well as the personal and very close contact to the professors contributed to this. Through projects with real clients and a lot of guest speakers from big companies the mhmk opened for me many doors to the working world and gave me therefore the possibility to build up a high quality network which already shaped up as very helpful for the future.

Favorite Quote:
"The happiest people don´t have the best of everything...they just make the best of everything"


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