Alumna Sina Schaub

Sina Schaub
Media and Communication Management (M.A.)

Bachelor of Arts (Anglistics Cultural Studies & Media Studies)

Working Student at AutoScout24 for online marketing (esp. SEO)

Occupational career and development:
One of my central interests regarding media focuses on present day and future oriented media processes and the responsibility a media & communication manager has in and for our society. That is why I was engaged in various media fields to experience the whole range of communicative tasks. It was important for me to get deeper insights in all sorts of media sectors and therefore I did diverse internships during my studies in Erlangen – from a director’s assistant at a little theatre in Berlin to a general communication ‘dogsbody’ in a big company – so that I could gain a proper overview over this huge field of options offered by the economic market.

Film and TV were central topics during my studies of media in Erlangen. There I dealt with the development of movies and the production of series were intensely. But I was not only interested in the analysis of the different media itself, but I was also interested in their embedding in economic and cultural processes. In addition to that one of my strength can be found in the corner of communication. That is why I also studied Anglistics and Americanistics, where I learnt a lot not only about linguistics and grammar, but also about cultural and historical events that deepened my understanding for the interrelations between media and society.

In order to adapt my theoretical knowledge in media and culture to the ‘real world’ I was employed as a working student for a big service provider in the fields of space, aeronautics and automotive, and did afterwards an internship in marketing in a space company in the Netherlands. Those experiences and my other internships, as well, helped me not only to get to know the variety of media and communication but also to get a lively and personal insight.

This internal wish to combine theory and praxis very closely attracted my interest for the MHMK. The range of exciting projects and a three dimensional curriculum are the perfect match to meet my expectations for a modern and successful education. In the end I see the MHMK for myself as an outstanding chance to extend my qualifications concerning media and also to improve my communicative and strategic competences so that I can develop a professional profile in the field of media and communication.


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