BrandCamp '17: Radical Change - Pathways to Future Success

18. Januar 2017 am Campus Berlin

Triggered by radical advancement of digital technologies, enterprises are on the hunt for breakthrough ideas and solutions that will enable them to leapfrog competition. BrandCamp ’17 empowers you with inspirations and cutting edge insights from renown thinkers, leaders and doers on how they’re creating positive change and economic growth around rapidly changing technology. The event is a great opportunity to assemble with innovative minds to find new connections.

Nine key decision makers from Mercedes-Benz/Daimler AG,, Aperto, PechaKucha Nights Berlin, Heimat/TBWA Germany, AKQA, Wire, and Campus Munich will fuel your innovative thinking through impactful stories on business opportunities in engaging „Eight-Minute Slam Presentations“ modeled after TED talks.

In real life, ideation sessions rarely lead to single big idea to solve complex problems. Neither is there a perfect formula for ideation. Still, successful innovators have traits in common: They are passionate about emerging technologies and digital experience to find simple, human-centered solutions for complex problems, embracing collaboration, connecting, curiousity and bravity at the same time. BrandCamp ’17 gives you the chance to transform your mindset and expand your network.

Explore the frontier of digital experience on January 18, from 6.30 pm.

For organisational reasons, we kindly request that you register directly via the application form below or 030-202 15 12-353.
  • 6.00 pm

    Entry, Meet and Talk

  • 6.30 pm

    Slam Presentations

  • 7.15 pm


  • 7.45 pm

    Slam Presentations

  • 8.30 pm

    Discussion with free beer

  • 9.00 pm

    Chat and Chill

  • Prof. Dr. Brigitte Kleinselbeck (Brand Planning), Prof. Tanja Schmitt-Fumian (Vice Dean School of Creative Arts), Prof. Lars Grau and Service (Head of School of Creative Arts Campus Berlin, UX Experience Designer), Prof. Thomas Stegman (Service Designer) will guide through the evening.

Jan Pilhar is Managing Director of Aperto Group's strategy division. He started his career at Spector & Associates New York, then joined Scholz & Friends Berlin as International Service Director for clients such as Deutsche Bank and Mercedes-Benz. As Managing Director at Greenkern, he spearheaded innovation projects for Volkswagen Group China and BMW China. Being expert in digital transformation and branding, he coordinated complex projects across 33 countries. The work of Jan Pilhar and his teams have received numerous awards including Cannes Lions, Effie, Spike Asia, One Show, DMA, Epica.
Holger Suffel is Vice President Global Service & Parts Operations, Mercedes-Benz Cars, at Daimler AG in Stuttgart. He is responsible for Mercedes-Benz Global Logistics Center all over the world, After Sales Operations and Global Training for the brands Mercedes-Benz, Smart and FUSO. He received a diploma in Business Engineering at University of Applied Sciences for Technique Esslingen. As engineer is passed several stations within the Daimler company from presales, marketing to services, all with global resonsibility. From 2003 he headed Aftersales at EvoBus. In 2006 he was named Managing Director Marketing, Sales & Aftersales in the buses business section of Daimler.
Christopher Boehnke has been a Marketing & Digital Strategy Consultant with Accenture for 6 years across industries before he has also taken up the role as a Business Design Lead at FJORD in Berlin focusing on new business models and organizational & cultural innovation with a focus on Pharma, Automotive and Banking clients. He holds an M.Sc. Degree in Strategic Marketing and Consulting of the University of Birmingham, UK. 
Conradin Sonnenberg is Director Creative Strategy at, an open innovation platform which launches creative contests for national and international brands and is reaching out to a community of over 80'000 creatives worldwide. Suisse-born Sonnenberg won various awards in design and literature before he graduated in Architecture in Zurich and Berlin. After gaining experience as journalist for e.g. Neue Zürcher Zeitung and Bauwelt, he worked at Publicis Berlin as Copy Writer, Concepter and Creative Director until 2010. He accomplished a Master in Leadership in Digital Communication at University of Arts Berlin and Hochschule St. Gallen.
Prof. Dr. Alyosh Agarwal teaches Media Management with focus on business transformation at Macromedia University. In the 1990’s he co-founded Innosoft GmbH in Munich, Finansys Inc. in New York and FJA AG, for developing CRM and enterprise solutions for financial services. FJA completed an IPO in 2002. From 2006 to 2011, he worked for financial service companies and start-ups in New York, California and Colorado. In 2012, he founded Applaud GmbH in Munich for mobile, enterprise and social media projects in the automotive industry, including IT-projects at Audi AG, Tenneco Inc. (worldwide) and Nexus Automotive (Switzerland, global). He is also a Big Data consultant at Huawei Technologies European Reseach Institute.
Eero Aalto is Head of Business Transformation at creative agency Heimat Berlin, TBWA Worldwide. As consultant he is in charge of developing and implementing innovative and modern processes, products and technologies as well as customized solutions for all, clients, his agency and TBWA Germany. Before, he had worked at TBWA Digital Arts Network Singapore, where he was heading the digital business. During his career he worked for clients such as Singapore Airlines, Airbnb, Mastercard and Nissan. Eera Alto was born in Finnland where he started his career with his own digital agency.
Joachim Stein is intellectual Conversation Artist, organizing Pecha Kucha Nights in Berlin since more than 10 years. He studied at École Nationale de Beaux Arts de Dijon, France, and at Kongsthogskola Valand, Göteborgs Universitet, Sveden. In the 1990’s, he already published his own Online Magazine before developing web applications and heading developer teams at Jovoto, Mybet/Jaxx, Wetriba and Gate5 AG among others. In this field prognostic technologies as Machine Learning and Artificial Intellligence have become major topics in the last years, hence a reason, to present thoughts on these trends from the point of view of a passionate digital.
Mike Betts is Head of Strategic Services at AKQA Berlin. Mike works with emerging technologies to redefine the way businesses work and engage with their customers. He has experience in the fashion, automotive and telecommunications sectors amongst many others - not just in digital innovation - but in design, corporate identity and marketing. He has presented case-studies about sustainable fashion in London and Copenhagen, including to the UK Government working group on sustainable textiles.
Siim Teller is the Head of Marketing at WIRE, a privacy focused, end-to-end encrypted messaging platform. He drives all Wire's global marketing efforts, PR and community actvities. Siim gravitates towards radical change – he was at Skype early on to change the telecom business, and later helped launch GrabCAD that changed the way mechanical engineers collaborate.
Telefonische Studienberatung: 0800 6227663345

Unsere kostenlose Infoline für alle Fragen zur Studienwahl.
Montag bis Freitag: 10.00 - 18.00 Uhr

Infoline für Studierende: 089 544 151 106

Montag bis Freitag: 09.00 - 16.00 Uhr

Wir freuen uns auf viele Besucher.
Gerne mit Freunden und Eltern.
Einfach vorbei kommen.

Am besten vorher anrufen und Termin
mit der Studienberatung vereinbaren.
Campusführung ist inklusive.

  • München 089 544151-191
  • Stuttgart 0711 280738-710
  • Freiburg 0761 87070-735
  • Köln 0221 310825-80
  • Hamburg 040 3003089-410
  • Leipzig 0341 331781-131
  • Berlin 030 2021512-310
Icon Kontakt per Whatsapp zur Hochschule Macromedia
WhatsApp nutzen

1. 0176 15098602 eingeben
2. Als Kontakt speichern
3. Über WhatsApp Fragen stellen

Montag bis Freitag
10:00 - 18:00 Uhr

Icon Rückruf von der Hochschule Macromedia anfordern
Rückruf vereinbaren
Alle Leitungen waren besetzt oder der gewünschte Ansprechpartner war im Gespräch? Kein Problem.

Wir rufen gerne zurück. Einfach Formular ausfüllen und Wunschtermin eintragen. Wir melden uns.

Rückruf vereinbaren