MBA Content: MBA Marketing

MBA Marketing modules

Modul ECTS
Advanced Digital Technologies 5
Current Issues in Management 5
Research-oriented Project 10
Practice-based Project 10
Modul ECTS
Advanced Digital Technologies 5
Current Issues in Management 5
Contemporary Management Thinking 5
Accounting and Basics of Balancing 5
Management Accounting and Basics of Controlling 5
Economics 5
Modul ECTS
Leadership 5
Own Project I – Planning the Project 5
Business Administration I 10
Interpersonal Skills I 5
Modul ECTS
Leadership II 10
Own Project II – Shapening the Project’s Success 5
Business Administration II 5
Business Law 5
Interpersonal Skills II 5
Modul ECTS
Interpersonal Skills III 5
Elective module 5
Master Thesis 20

MBA Marketing in theory and practice

The Marketing MBA at the Macromedia University of Applied Sciences provides you with theoretically sound knowledge on topics such as digital marketing, online marketing and sales management. You can put your newly acquired knowledge to the test in practical projects.

MBA Marketing Projects

Red Bull

Research question: How is the brand claim experienced and how does the reception change across different platforms?

Colgate Palmolive

Students conducted research and market research for the dental care manufacturer and developed creative communication concepts.


The following questions were addressed: Is social media suitable as a live sales channel for home shopping? What role do influencers play?

Personal details.


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