Our university teaching is based on the latest findings in teaching/learning research and focuses on the training of future skills.
Blended learning is a central building block in the comprehensive study pledge of Macromedia University. The specific implementation of hybrid teaching is based on the concept “Macromedia 2020+ Sustainable Implementation of Blended Learning at the University” (2020), written by pedagogical experts Prof. Dr. Ute Masur, Prof. Dr. Tamara Ranner and Dr. Merle Emre. Progress has been underway since the winter semester of 2020/2021 and is scheduled to continue over a period of three years as the programme matures.
Employability means something like “long-term job suitability”. It stands as the most important study pledge of Macromedia University. In today’s world, employability means that graduates can thrive in dynamic, agile, or creative fields of work, where it is crucial to be able to organise oneself, work well in a team, manage data, recognise complex interrelationships, and develop successful strategies for action. Blended learning supports students in practising these skills.
Macromedia University regularly reviews its study pledge of employability. This is managed in two ways: Through regular exchanges with HR managers from the students’ internship companies, and through insights provided by the Board of Trustees – industry insiders aware of the demands in the labour market and professional fields. Last but not least, the university produces so-called retention evaluations at regular intervals, in which it tracks student employment one year after graduation.
The atmosphere at Macromedia University of Applied Sciences is international and informal. You learn in small groups on campus in combination with blended components, and you quickly get to know students from all over the world. It’s not unusual for lifelong friendships to develop on campus.