The modules for your media bachelor’s degree provide you with the theoretical and practical basics for your management career. You will also deal intensively with communication topics such as brand management, advertising and public relations.
With influencer marketing, the ROI is often difficult to assess. Students evaluated real campaigns for styleranking.
Students analysed the Twitter behaviour of German top managers with the question of whether they use the full potential of social media.
Students developed three strategies for social media campaigns for young target groups of the Cologne City Memory Foundation.
