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Bachelor of Arts Content: Bachelor Media Management

Media Management modules

Get a flying start with Media Management

The modules for your media bachelor’s degree provide you with the theoretical and practical basics for your management career. You will also deal intensively with communication topics such as brand management, advertising and public relations.

Our students’ projects


With influencer marketing, the ROI is often difficult to assess. Students evaluated real campaigns for styleranking.

Twitter survey

Students analysed the Twitter behaviour of German top managers with the question of whether they use the full potential of social media.

Target group analysis

Students developed three strategies for social media campaigns for young target groups of the Cologne City Memory Foundation.

Personal details.


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Our student advisory service is happy to help:
+49 89 544 151 954.
international@macromedia.de Mon – Fri, 9:00 a.m. – 5:00 p.m.

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