MBA Content: MBA Data Analytics

MBA Data Analytics modules

Modul ECTS
Advanced Digital Technologies 5
Current Issues in Management 5
Research-oriented Project 10
Practice-based Project 10
Modul ECTS
Advanced Digital Technologies 5
Current Issues in Management 5
Contemporary Management Thinking 5
Accounting and Basics of Balancing 5
Management Accounting and Basics of Controlling 5
Economics 5
Modul ECTS
Leadership 5
Own Project I – Planning the Project 5
Business Administration I 10
Interpersonal Skills I 5
Modul ECTS
Leadership II 10
Own Project II – Shapening the Project’s Success 5
Business Administration II 5
Business Law 5
Interpersonal Skills II 5
Modul ECTS
Interpersonal Skills III 5
Elective module 5
Master Thesis 20

MBA Data Analytics in theory and practice

The Data Analytics MBA teaches you how to analyse data in order to achieve competitive advantages for your company. It’s about data-driven business models such as social media and e-commerce, but also about artificial intelligence and big data.

MBA Data Analytics Projects


Topic of the innovative research project: What can concrete application scenarios for artificial intelligence in media companies look like?


The online scenario workshop entitled “The Future of Digital Trust” focused on the responsible handling of data.

Munich Digital Institute

How can the user experience be reliably measured and evaluated? Students developed the Customer Experience Score for this purpose.

Personal details.


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