Bachelor of Arts Content: Bachelor Brand Management

Brand Management modules

Modul ECTS
Language Proficiency and Cultural Sensitivity 5
Academic Writing and Research 5
Basics of Business Administration 5
Accounting and Basics of Balancing 5
Editorial Design 5
Audiovisual Media 5
Modul ECTS
Basics of Brand Management and Integrated Communication 5
Basics of Law 5
Empirical Research and Statistics 5
Management Concepts 5
Media Economics and Politics 5
Online Media 5
Modul ECTS
Intercultural Communication 5
Project Management 5
Business Planning 5
Marketing 5
Interdisciplinary Project 10
Modul ECTS
Media and Communication Theories 5
Media Planning and Targeting 5
Campaigning and Crossmedia 5
Psychology of Advertising 5
Orientation Project 10
Modul ECTS
Digital Technologies 5
Current Issues in Media Management 5
Performance Marketing and Social Media 5
Special Topics in Brand Management 5
Focus Project 10
Modul ECTS
Communication Skills 5
Student Initiative 5
Internship Semester 20
Modul ECTS
Entrepreneurship 5
Advanced Research Methods Media Management 5
Current Issues in Media Management 5
Bachelor Thesis 15

Brand Management in theory and practice

For the Brand Management Bachelor you will acquire analytical, strategic and creative skills. You will expand your knowledge of media, data science and management and gain practical know-how, for example in brand management or social media.

Our students’ projects

Out-of-Home-Campaign

Together with the practice partner Ströer, students developed several out-of-home campaign concepts including artwork for Westwing.

Digital Marketing

Together with the central MINI Brand Management, Macromedia students developed a “playbook” for digital marketing in Europe.

Brand presentation

JACK DANIEL’S looked for new ways to create relevant brand experiences in their target group and developed them with our students.

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