| Modul | ECTS |
|---|---|
| Language Proficiency and Cultural Sensitivity | 5 |
| Academic Writing and Research | 5 |
| Basics of Business Administration | 5 |
| Accounting and Basics of Balancing | 5 |
| Editorial Design | 5 |
| Audiovisual Media | 5 |
| Modul | ECTS |
|---|---|
| Basics of Brand Management and Integrated Communication | 5 |
| Basics of Law | 5 |
| Empirical Research and Statistics | 5 |
| Management Concepts | 5 |
| Media Economics and Politics | 5 |
| Online Media | 5 |
| Modul | ECTS |
|---|---|
| Intercultural Communication | 5 |
| Project Management | 5 |
| Business Planning | 5 |
| Marketing | 5 |
| Interdisciplinary Project | 10 |
| Modul | ECTS |
|---|---|
| Media and Communication Theories | 5 |
| Media Planning and Targeting | 5 |
| Campaigning and Crossmedia | 5 |
| Psychology of Advertising | 5 |
| Orientation Project | 10 |
| Modul | ECTS |
|---|---|
| Digital Technologies | 5 |
| Current Issues in Media Management | 5 |
| Performance Marketing and Social Media | 5 |
| Special Topics in Brand Management | 5 |
| Focus Project | 10 |
| Modul | ECTS |
|---|---|
| Communication Skills | 5 |
| Student Initiative | 5 |
| Internship Semester | 20 |
| Modul | ECTS |
|---|---|
| Entrepreneurship | 5 |
| Advanced Research Methods Media Management | 5 |
| Current Issues in Media Management | 5 |
| Bachelor Thesis | 15 |
For the Brand Management Bachelor you will acquire analytical, strategic and creative skills. You will expand your knowledge of media, data science and management and gain practical know-how, for example in brand management or social media.
