| Modul | ECTS |
|---|---|
| Academic Writing and Research | 5 |
| Practical Insights into the Media and Creative Industries | 5 |
| Fundamentals of Business Administration and Business Law | 5 |
| Research Methods and Designs | 5 |
| Marketing and Sales | 5 |
| Media, Communication, Psychology: Theories and Concepts | 5 |
| Modul | ECTS |
|---|---|
| Global Consciousness | 5 |
| Content Creation | 5 |
| Strategy and Organisation | 5 |
| Data Analysis, Visualization, and Reporting | 5 |
| Media Politics and Media Law | 5 |
| Media Economics | 5 |
| Modul | ECTS |
|---|---|
| Communication OR Self-Reflection* | 5 |
| Practice-oriented Research | 10 |
| HR and Creative Talent Management | 5 |
| Specialisation in Brand Management | 5 |
| Specialisation in Advertising Psychology | 5 |
| Modul | ECTS |
|---|---|
| Student Initiative Project OR Creative Thinking* | 5 |
| Research-oriented Practice | 10 |
| Community Engagement and Social Impact | 5 |
| Campaigning and Crossmedia | 5 |
| Data Storytelling | 5 |
| Modul | ECTS |
|---|---|
| Technological and Media Literacy OR Civic Literacy* | 5 |
| Internship | 25 |
| Modul | ECTS |
|---|---|
| Self-management OR Social responsibility* | 5 |
| Current Issues in Media Management | 5 |
| In-Depth Research Media Management | 5 |
| Bachelor Thesis | 15 |
For the Brand Management Bachelor you will acquire analytical, strategic and creative skills. You will expand your knowledge of media, data science and management and gain practical know-how, for example in brand management or social media.
