Master of Arts Content: Masters Digital Media Business

Digital Media Business modules

Modul ECTS
Management and Design Science 5
Interdisciplinary Case Studies 5
Critical Thinking in Science 5
Theories and Models of Communication Science 5
Foresight and Global Trends 5
Digital Media Management 5
Modul ECTS
Practical-based Project 10
Research-oriented Project 10
Strategy and Innovation Processes 5
Management of Digital Transformation 5
Modul ECTS
Advanced Digital Technologies 5
Sustainable Economics 5
Interdisciplinary Project 10
Big Data, AI and their Implications 5
Social Media Management 5
Modul ECTS
Leadership and Entrepreneurial Thinking 5
Media and Communication Research 5
Master Thesis 20

Digital Media Business contents at a glance

Your Master’s degree in Digital Media Business at the Munich and Berlin campuses provides you with economic, technical and creative expert knowledge in the field of eCommerce. Practical projects complement the academic theory.

Digital Media Business projects

Microsoft

Research project in cooperation with Microsoft: How does artificial intelligence change the value creation structures in media companies?

Mini

Master’s students developed a “playbook” for digital marketing and digital marketing campaigns for the Mini car brand.

L’Osteria

Task for the Master’s students: Transfer the charm and quality of the popular L’Osteria restaurants to an ordering app.

Personal details.

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