Master of Arts Content: Masters Digital Media Business

Digital Media Business modules

Modul ECTS
Digital Technologies 5
Current Issues 5
Research-oriented Project 10
Practice-based Project 10
Modul ECTS
Foresight and Global Trends 5
Statistics and Business Mathematics 5
Digital Media Management 5
Digital Transformation andOperations 5
Interdisciplinary Project 10
Modul ECTS
Strategy and Innovation Processes 5
Media Economics and Management 5
Accounting and Finance 5
Social Media Management 5
Focus Project 10
Modul ECTS
Leadership and Entrepreneurial Thinking 5
Media and Communication Research 5
Master Thesis 20

Interdisciplinary studies

Your Master’s degree in Digital Media Business at the Munich and Berlin campuses provides you with economic, technical and creative expert knowledge in the field of eCommerce. Practical projects complement the academic theory.

Digital Media Business projects

Microsoft

Research project in cooperation with Microsoft: How does artificial intelligence change the value creation structures in media companies?

Mini

Master’s students developed a “playbook” for digital marketing and digital marketing campaigns for the Mini car brand.

L’Osteria

Task for the Master’s students: Transfer the charm and quality of the popular L’Osteria restaurants to an ordering app.

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