Full speed ahead – Macromedia University students develop market analysis and sales concept for Motomar International.
In the winter semester 2021/22, more than 40 students from the Munich campus cooperated with the Italian motorboat specialist Motomar International from Lake Garda. The interdisciplinary student teams analyzed potential target markets and developed a concept for new customer business. The project was led by Prof. Dr. Mohamed Badr, Head of Faculty and Professor of Media and Communication Management. The team of lecturers also included Simone Kohler and Carsten Bickhoff.
Motomar International SRL has its headquarters at the southern tip of Lake Garda. The traditional company has established itself as a full-service provider for all aspects of motorboats. Its services include not only on-site repairs, but also professional wintering of the boats of returning vacationers, as well as interior finishing and restoration.
The practical project of the Macromedia focused on two core areas: a comprehensive market analysis with the identification of possible potentials in individual regions and subsequently the elaboration of a strategic approach as well as recommendations and ideas for the continuous expansion of brand awareness. Several teams of students from the Macromedia University were assigned to the project. While some of the Master’s students focused on the analysis and resulting opportunities, students from the Bachelor’s program focused on the development and elaboration of concrete campaigns for lead generation. Working in several teams resulted in not just one approach, but several different concepts and, above all, very different approaches to ideas, but all pursuing the same overarching goal.
Statement Industry Partner
“The collaboration with Macromedia University of Applied Sciences was a complete success for us. Not only did we get a very deep insight into possible target markets that we didn’t really know before if they would be interesting for us, but we also got different marketing concepts right away. Thanks to the lead of Prof. Dr. Mohamed Badr who was able to identify what we need as an industry partner and related to the student’s capabilities.”
Lorenzo De Cristofano
President von Motomar International
www.motomarinternational.com
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“The different ideas for lead generation and marketing have given us important impulses. There are really a lot of great things there, some of which we will certainly implement in the near future.”
Francesca Revelant
Marketing Manager bei Motomar International
www.motomarinternational.com
MOTOMAR INTERNATIONAL is an established player in the Italian sport boat business, in which the company has been operating for over 50 years. All the company’s activities are coordinated from Peschiera del Garda, its historic headquarters. Motomar International is the Italian distributor of the Sea Ray brand, the most important shipyard in the world for the construction of pleasure boats up to 70 feet (about 21 meters). Motomar International has always offered its customers an excellent after-sales service and a garage service, two services to which great attention is paid, in addition to the sale and rental of boats.