Publications

Macromedia University Publications

2020

Haumer, F., Kolo,C., & Reiners, S. (2020): The Impact of Augmented Reality Experiential Marketing on Brand Equity and Purchase Intention. Journal of Brand Strategy, 8(4), 1-19.

Horky, T. (2020). No sports, no spectators – no media, no money? The importance of spectators and broadcasting for professional sports during COVID-19. Soccer & Society, Online first, DOI: 10.1080/14660970.2020.1790358.

Jóri, A. & Lücke, M. (Eds.). (2020). The New Age of Electronic Dance Music and Club Culture. Springer International Publishing. ISBN 978-3-030-39001-3.

Pompino, M., & Sievert, H. (2020): Connecting Intercultural Communication and Diversity Theory with PR Practice. Theoretical Remarks and Results of a Picture-Based Content Analysis of 25 Corporate Websites on Five Continents. In Birmingham, Branden/Yook, Bora/Zifei, Fay Chen (Hrsg.): Connecting Theory and Research with Public Relations Practice (S. 421-437). Miami/FL: University of Miami.

Kolo, C. (2020): Social Media Celebrities as Digital Media Entrepreneurs: Capturing an Emergent Phenomenon. Special Issue Digital Media Entrepreneurship in the Creative and Cultural Industries: Dimensions, Dilemmas, Dynamics. Journal of Creative Industry Studies, 4, 16-37.

Lücke, M. (2020). Club Culture and Electronic Dance Music in Berlin: An Economic, Social, and Aesthetical Perspective. In A. Jóri & M. Lücke. (Eds.). The New Age of Electronic Dance Music and Club Culture (55-62). Springer International Publishing. ISBN 978-3-030-39001-3.

Pakura, S., & Rudeloff, C. (2020). How entrepreneurs build brands and reputation with social me-dia PR: empirical insights from start-ups in Germany. Journal of Small Business & Entrepreneurship, 1-28.

Schulte-Holthaus, S., & Kuckertz, A. (2020). Passion, Performance, and Concordance in Rock ‘n’ Roll Entrepreneurship. International Journal of Entrepreneurial Behavior & Research, forthcoming. DOI 10.1108/IJEBR-02-2020-0067.

2019

Bischof, C., & Ellert, G. (2019). The Storage Of Sponsorship Measures At Sports Events – Eye-tracking Implicit Perception Selections And Explicit Processing During The Handball World Championship 2019. In B. Carlsson & T. Breitbarth (Eds.). The 27th European Sport Management Conference, September 3-6, September 2019, Seville, Spain, Connecting Sport Science & Practise, Book of Abstracts. Seville University (e- print).

Engelmann, T., Wallstein, S., & Hitzler, D. (2019). An experimental study to investigate the potential of online shopping in immersive virtual realities compared to conventional online shops. International Journal of Virtual Reality, 19(3), 31-45. https://doi.org/10.20870/IJVR.2019.19.3.2939

Graefe, A., & Ellert, G. (2019). Influence of expertise and game time on football referee decisions. In J.L. Duda (Ed.), 24th Annual International
Congress of the European College of Sport Science. Uniting the world through sport science; 3-6 July 2019, Prague Czech Rebublic, Book of Abstracts. Prague: ECSS Carles University (e- print).

Graefe, A., Bauer, A., & Ellert, G. (2019). When Referees See Red: Decision Accuracy of Football Referees. In B. Carlsson & T. Breitbarth (Eds.), The 27th European Sport Management Conference, September 3-6, September 2019, Seville, Spain, Connecting Sport Science & Practise, Book of Abstracts. Seville University (e- print).

Hahn, D., Degen, M., & Spiller, R. (2019): How CEOs from Europe and the US communicate via Twitter, In I.E. Chiluwa & G. Bouvier (Eds.), Twitter: Global Perspectives, Uses and Criticisms (S.143-166). NOVA Science, New York, USA.

Hebbel-Seeger, A., & Diesch, A. (2019). Pattern while watching 360° videos. On the receptionof immersive commercials. Athens Journal of Mass Media and Communications, 5(1), 35-49.

Hestermann, T., & Hoven, E. (2019). Crime in Germany as Portrayed by the Alternative for Germany (AfD). German Law Journal 21(4), 721–738.

Hilgers-Yilmaz, U. (2019). Holistic Information, Knowledge and Diagnosis System for Complementary and Alternative Medicine. Design Tech 2019 International Conference. https://www.youtube.com/watch?v=LViuyUlzHMk

Jerschl, L., & Ellert, G. (2019). E-Sports as a Sponsorship Platform. In B. Carlsson & T. Breitbarth (Eds.), The 27th European Sport Management Conference, September 3-6, September 2019, Seville, Spain, Connecting Sport Science & Practise, Book of Abstracts. Seville University (e- print).

Kolo, C., & Haumer, F. (2019). Social media celebrities as brand influencers in brand Communication. An Empirical Study on Influencer Content, its Advertising Relevance, and Audience Expectations. Journal of Digital and Social Media Marketing, 6(3), 273-282.

Mierzejewska, B., & Kolo, C. (2019). Economics of Information and Cultural Goods. In A. Albarran (Ed.), Handbook on Current Research Issues in Media Economics (pp. 77-102). Edward Elgar Publishing, Cheltenham, UK.

Mütterlein, J., Kunz, R. E., & Baier, D. (2019). Effects of Lead-Usership on the Acceptance of Media Innovations: A Mobile Augmented Reality Case. Technological Forecasting & Social Change, (145), 113-124.

Paul, S., & Spiller, R. (2019): Social web-induced changes in protest culture. A model of an ad-hoc public counter-discourse based on the case of the controversy surrounding #Aufschrei (#outrage). Journal of Applied Journalism and Media Studies (special issue on Journalism, Society and Politics in the Digital Media Era), 47-60.

Schoen, F., & Ellert, G. (2019). Cognitive Biases in Management Decisions in Sport Sponsoring. In B. Carlsson & T. Breitbarth (Eds.), The 27th European Sport Management Conference, September 3-6, September 2019, Seville, Spain, Connecting Sport Science & Practise, Book of Abstracts. Seville University (e- print).

Schönberner, J., Woratschek, H., & Ellert, G. (2019). How are Sport Sponsorship Decisions Made? – Revealing a Hidden Agenda in Managers’ Decision-Making. Book of Abstracts. WASM 3rdConference 2019 Santiago de Chile Open Publishing [e-print].

Schulte-Holthaus, S. (2019). Passion and Performance in Entrepreneurial Contexts: An Interest-based Approach. The Journal of Entrepreneurship, forthcoming. https://doi.org/https://doi.org/10.1177%2F0971355719851895

Bouncken, R.B., Barwinski, R.W., & Pampel, J.R. (2019). Linkage in 3D Printing Ecosytems. PICMET ’19 Conference “Technology Management in the World of Intelligent Systems”, conference proceedings, August 25 – 29, 2019

Graefe, A. (2019). Accuracy of German federal election forecasts, 2013 & 2017. International Journal of Forecasting, 35(3), 868-877.

Graefe, A., & Ellert, G. (2019). Good referees are not nice.
Personality effects on football referee decision-making. In J.L. Duda (Ed.), 24th Annual International Congress of the European Collage of Sport Science. Uniting the world through sport science; 3-6 July 2019, Prague Czech Rebublic, Book of Abstracts. Prague: ECSS Carles University (e- print).

Graefe, A., Green, K. C., & Armstrong, J. S. (2019). Accuracy gains from conservative forecasting: Tests using variations of 19 econometric models to predict 154 elections in 10 countries. PloS one, 14(1), e0209850.

Haumer, F., Schlicker, L., & Kolo, C. (2019). The effects of message tailoring on the motivation for change in different phases of an employee`s change journey. European Media Managament Association (EMMA) 2019, Cyprus.

Hebbel-Seeger, A., & Horky, T. (2019). Sports Communication in 2020: Patterns, Trends, and Crystal-Ball Gazing. In G. G. Armfield, J. McGuire, & A. Earnheardt (Eds.), ESPN and the Changing Sports Media Landscape. (pp. 337-356) New York: Peter Lang.

Horky, T., Baranovskaa, M., Grimmer, C.G., Jakubowska, H., & Stelzner, B. (2019). Television Sport Journalism at the UEFA Euro 2016 Championships: A Comparison of Live Commentary From Four Countries. International Journal of Sport Communication, 12(2), 234-259. https://doi.org/10.1123/ijsc.2018-0138

Kolo, C. (2019). Strategic challenges of newspaper publishing in an international perspective. News Paper Research Journal, 40(2). https://doi.org/10.1177/0739532919862367

Kolo, C., & Lüst, N. (2019). From gamer personality via motivation to game choice – Typifying gamers and games based on survey data. JGVW 11(2), 139–159.

Mütterlein, J., & Fuchs, C. (2019). Digital Technologies and Their Influence on Spaces. Proceedings of the 23rd Pacific Asia Conference on Information Systems (PACIS), Xi’an, China, July, paper 420.

Mütterlein, J., Thürmel, V., & Hess, T. (2019). Making Sense of Digital Innovations: The Role of the Material Artefact. Proceedings of the 40th International Conference on Information Systems (ICIS), Munich, Germany, December, paper 2322.

Schmidtpeter, J., & Ellert, G. (2019). Sponsorship activation decision framework – a critical analysis. In B. Carlsson & T. Breitbarth (Eds.), The 27th European Sport Management Conference, September 3-6, September 2019, Seville, Spain, Connecting Sport Science & Practise, Book of Abstracts. Seville University (e- print).

Schönberner, J., Woratschek, H., & Ellert, G. (2019). Hidden Agenda in Sport Sponsorship Decisions. International Journal of Sport Management Review. https://doi.org/10.1016/j.smr.2020.07.001

Schönberner, J., Woratschek, H., & Ellert, G. (2019). Sponsorship Decisions – Are Managers Honest with Shareholders?. Sport Management Academ, 6. ttps://www.sma-bayreuth.de/publishing/relevant-management-insights/

Sievert, H., & Wilke, A. (2019). Emotionality and Attitude in International Internal Communications. Quantitative Measurement, Evaluation and Interpretation of a Worldwide Internal PR Program within a Large Multinational Tourism Group. In Yook, Bora/Chen, Ziffer Fay (eds.). Research that Matters to the Profession: Issues in Measurement, Evaluation, and Interpretation of Public Relations Campaigns and Programs – Theory, Method, Cases (pp. 400-409). University of Miami.

2018

Barta, S., & Stoklossa, U. (2018). Without Design It’s Just A Lump of Gold: Future Developments in Design as Luxury. In D. Dominik & C. Vaih-Baur, (Hrsg.), Luxus als Distinktionsstrategie:
Kommunikation in der internationalen Luxus- und Fashionindustrie (S. 317-346). Springer Gabler.

Bildgen, L., & Breidenich, C. (2018). The Creative Potential of the Avant-garde – Inspirations from Modern Art and Postmodernism for Graphic and Communication Design. In O. Moret (Ed.), The 2018 Conference of the International Committee on Design History and Design Studies. Barcelona, Spain.

Graefe, A., Haim, M., Haarmann, B., & Brosius, H. B. (2018). Readers’ perception of computer-generated news: Credibility, expertise, and readability. Journalism, 19(5), 595-610.

Green, K. C., Graefe, A. & Armstrong, J. S. (2018). Testing the Predictive Validity of Multiple Regression Analysis. International Symposium on Forecasting, Boulder, CO, USA.

Hebbel-Seeger, A., & Horky, T. (2018). Drones in Academic Apprenticeship. Regarding to Expectations and Consequences for an Up-To-Date Education in Sports Journalism
and Media Management. Athens Journal of Sports, 5(4), 279-292. DOI: 10.30958/ajspo/v5i4

Holzleitner, F., & Ellert, G. (2018). Model of Athlete-Target Fit (MATF). In B. Carlsson, T. Breitbarth & D. Bjärsholm (Eds.), The 26th
European Sport Management Conference, September 5-8, 2018, Malmö,
Sweden, Managing Sport in a Changing Europe, Book of Abstracts. Malmö: Malmö University (e- print).

Kolo, C., & Haumer, F. (2018). Classifying social media “influencer” in brand communication. A systematic approach on motives to post and consume based on survey data. Journal of Digital and Social Media Marketing, 6(3), 1–10.

Spiller, R., & Breidenich, C. & Hilgers-Yilmaz U. (2018). Visual Rhetoric of the Islamic State (IS): Persuasion in the field of terror. In I. Saleh & T. Knieper (Eds.), The Visual Politics of War, Volume Two: Truth and Lies of Soft Power. Cambridge Scholars Publishing, Newcastle (UK).

Breidenich, C., Hilgers-Yilmaz, U., & Spiller, R.(2018). 2,000 years of visual storytelling – Alternative approaches for visual communication of Christian churches in the age of social media. In S. Bowman, A. Crookes, O. Ihlen & S. Romenti. Public Relations and the Power of Creativity, Strategic Opportunities, Innovation and Critical Challenges (S. 163-184), Emerald Publishing, UK.

Graefe, A. (2018). Predicting elections: Experts, polls, and fundamentals. Judgment and Decision Making, 13(4), 334-344.

Grimmer, C.G., & Horky, T. (2018). Twitter and sports journalism in Germany: Application and networks during the Sochi 2014 Winter Olympics. Journal of Media and Communication Studies, 10(6), 65-77, DOI: 10.5897/JMCS2017.0596x.

Haumer, F., Renner, K., & Kolo, C. (2018). Effects of Augmented Reality in Soccer Broadcasting on Viewing Experiences: An Experimental Study on the Differences of Sports Experts vs. Laymen. In B. Carlsoon & T. Breitbarth (Eds.), The 26th European Sport Management Conference, September 5-8, 2018, Malmö, Sweden (pp. 231-232).

Hestermann, T. (2018). Refugees and Migrants in the Media: The Black Hole. In H. Kury & S. Redo (Eds.), Refugees and Migrants in Law and Policy. Challenges and Opportunities for Global Civic Education (pp. 125-136). Springer International, Cham, Schweiz.

Kolo, C., & Christensen, A. (2018). The potential role of newspaper publishers in a “smart city’s” mediascape. International Media Management Academic Association (IMMAA). Annual Conference 2018, Stuttgart.

Kolo, C., & Haumer, F. (2018). Current Media Management Education in International Perspective. Comparative Content Analysis of Study Programs across Globally Leading Academic Institutions. International Media Management Academic Association (IMMAA). Annual Conference 2018, Stuttgart.

2017

2016

Lücke, M. (2016). Crowdfunding im Progressive Rock?. In Lücke, M. / Näumann, K. (Publisher), Reflexionen zum Progressive Rock (S. 101-114). Cologne: Allitera.

Graefe, A., Armstrong, J. S., Du, R. & Green, K. C. (2016). Predictive validity of evidence-based persuasion principles: An application of the index method. European Journal of Marketing, 50 (1/2), 276-293.

Graefe, A. (2016). Forecasting proportional representation elections from non-representative expectation surveys. Electoral Studies, Vol. 42, 222-228.

Horky, T. (2016). Sports and Media in Germany: Historic Milestones and Key Facts about Football and Sports Media in Germany. Journal of Chengdu Sport University, 42 (2), 1-7.

Spiller, R., Degen, M., Kronewald, E. & Gürtler, K. (2016). Media Watchblogs as an Instrument of Media Accountability: An International Survey. Journal of Applied Journalism and Media Studies, 5 (2), 151-176.

Horky, T., Ličen, S., Lončar, M., Delorme, N. & Jakubowska, H. (2016). International Newspaper Coverage of the 2013 EuroBasket for Men. Available at http://com.sagepub.com/content/early/2016/02/01/2167479516628271.abstract

Kolo, C. & Merdes, C. (2016). Design plus Management Thinking in Teaching Innovation: Bridging the Gap by Going back to Common Intellectual Grounds and Meeting the Same Challenge. Faust, J. & Junginger, S. (Ed.), Design Business (117-127). Oxford: Berg Publishers.

Szasz, O. (2016). Design Thinking as an Indication of a Paradigm Shift: . From Craft to Design, from Design to Design Thinking. In Junginger, S. & Faust, J. (Publisher), , Designing Business and Management (S. 105-115). London: Bloomsbury Academic.

Weichert , S. (2016). From Swarm Intelligence to Swarm Malice: An Appeal. Social Media + Society (S. 1-7).

Wolfram, G., Föhl, P. S. & Peper, R. (2016). Cultural Managers as ‘Masters of Interspaces’ in Transformation Processes – a Network Theory Perspective. Journal of Cultural Management. Arts, Economics, Policy, Vol. 2 2016/1, 17-49.

Graefe, A., Green, K. C., Armstrong, J. S. & Du, R. (2016). Persuasion Principles Index: ready for pretesting advertisements. European Journal of Marketing, 50 (1/2), 317-326.

Horky, T., Nölleke, D. & Grimmer, C. G. (2016). News Sources and Follow-up Communication: Facets of Complementarity between Sports Journalism and Social Media. Journalism Practice, 1-18.

Kolo, C., Höflich, J. & Kessler, T. (2016). Experiencing smartglasses in everyday life: An empirical study on based on grounded theory. Available at https://www.icahdq.org/conf/index.asp

2015

Kolo, C. (2015). The fate of the newspaper business model. In Vartanova, E. (Publisher), Proceedings of the International Media Management Academic Association (IMMAA) Annual Conference Moscow

Ellert, G., Germelmann, C. & Wawrzinek, D. (2015). The “Empiric Research Map” as a navigation assistant in the research process: WiSt – Economic Science. Journal for study and science, Vol. 43 Issue 10, 516-522.

Gürtler, K. & Kronewald, E (2015). Internationalization and English-medium instruction in German higher education. English-Medium Instruction in European Higher Education, Band 4 Schriftenreihe Language and Social Life, 89-114.

Horky, T. & Ringleben, F. (2015). The Exotics in the Sector: On the Role of Women in German Sports Journalism. Modern Sport Communication, 1 (1), 34-51.

Kolo, C. (2015). The intricate relationship of the media business and economic development. Austral Comunicación, Volumen 4, número 1, 41-64.

Spiller, R. & Degen, M. (2015). Crowdfunding: An Overestimated Tool To Finance Journalism.

Ellert, G. (2015). Evolution and Revolution in the field of Sporteconomics. Sporteconomic, Vol. 15,

Ellert, G. & Dallwig, S. (2015). Co-Creation in the sports media network: Attention creation and attention destruction independencies between live and media advertisements. International Journal of Festival and Event Management, Vol. 15, 54-72.

Horky, T. & Stelzner, B. (2015). Social Media Agenda Setting in Sport: The thematisation of German sporting heroes during the Olympic Games 2012. Mediapolis, 1 (1), 79-99

Lücke, M., Wickström, D.-E. & Jóri, A. (2015). The higher education of musicians and music industry workers in Germany. International Journal of Music Business Research, 4 (1), 55-88.

Prinzing, M. & Tank, J. (2015). Remnant “Family”: The Role of Women in the Media Discourse on Families. ESSACHESS – Journal for Communication Studies , 1 (13), 45-62.

Ellert, G. & Gassner, H. (2015). Expect the unexpected: New perspectives on uncertainly management and value logics in event management. International Journal of Festival and Event Management, Vol. 6., No. 1, 54-72. Retrieved November 28, 2016. Available at http://www.emeraldinsight.com/doi/abs/10.1108/IJEFM-02-2014-0003

2014

Ellert, G. & Dallwig, S. (2014). Holistic Brand Logic: A conceptual model for a new brand logic. In Halliday, S. (Publisher), Corporate Identity and Reputation. The Trouble with Brands: Provocations and Possibilities (S. 11-13). : Academy of Marketing.

Horky, T. (2014). The Football World Cup 2010 in the German Media: Presenting and Constructing a Major Sporting Event. In Chari, T. & Mhiripiri, N. A. (Publisher), African Football, Identity Politics and Global Media Narratives. The Legacy of the FIFA 2010 World Cup (S. 207-230). Basingstoke/Hampshire: Palgrave Macmillan.

Kolo, C. & Weichert, S. (2014). Germany: Evaluating Alternatives to Finance Quality Journalism. In Murschetz, P. (Publisher), State Aid for Newspapers. Theories, Cases, Actions (S. 215-235). Wiesbaden: Springer.

Kolo, C. (2014). From sports fandom to sports business in times of digital media: Social media as strategic imperative for major international football clubs.

Hebbel-Seeger, A. (2014). Physical Skills and Digital Gaming: The Relationship between Basketball and an Augmented Reality Adaption. In T. Reiners & LC. Wood (Publisher), Gamification in Education and Business (S. 233-249). New York: Springer.

Kolo, C. (2014). Co-evolution of national media industries and economic development?: Results from a comparative research program on diverse media systems. World Media Economics & Management Conference Rio de Janeiro

Weichert , S. & Kramp, L. (2014). Covering the World in Despair: A Survey of German Crisis Reporters. Journal of war & culture studies, 7 (1), 18-35.

2013

Kolo, C., Park, Y.-J. (2013). Models explaining gaming behavior: a theoretical Review and Empirical study across different games. Proceedings of the IADIS International Conferences Interfaces and Human Computer Interaction 2013 & Game and Entertainment Technologies 2013 (S. 207-214). Prag: IADIS.

Sievert, H. (2013). Corporations without Boundaries?: A New Strategic Approach to Internal Communication and Leadership in the Times of Social Networks. from http://www.comunicare.ro/

Oehler, M. & Reuter, C. (2013). The octave illusion and handedness: A replication of Deutsch’s 1974 study. The Journal of the European Society for the Cognitive Sciences of Music. Musicae Scientiae, 17(3), 277-289.