Master of Arts Content: Masters Strategic Marketing

Strategic Marketing modules

Modul ECTS
Management & Design Science 5
Interdisciplinary Case Studies 5
Critical Thinking in Science 5
Managing Yourself and Leading Others 5
Foresight and Global Trends 5
Business Intelligence 5
Modul ECTS
Practical-based Project 10
Research-oriented Project 10
Strategy and Innovation Processes 5
Marketing Strategy 5
Modul ECTS
Advanced Digital Technologies 5
Sustainable Economics 5
Interdisciplinary Project 10
Big Data, AI and their Implications 5
Brands and Branding 5
Modul ECTS
Leadership and Entrepreneurial Thinking 5
Management Research 5
Master Thesis 20

Strategic Marketing contents at a glance

In this Master’s programme, all areas of strategic marketing are on your timetable: From analysis to target group definition. The lectures and practical projects prepare you perfectly for your career entry.

Strategic Marketing projects

Media Group RTL

In this case, the focus was on brand development: What could a new content strategy for RTL’s Instagram channel look like?

styleranking

Trend topic influencer marketing: Which platforms are important for brand ambassadors? What do the creative processes on TikTok and Co. look like?

Quality India Tours

The students’ task: the conception of a new brand including the development of a market launch and marketing strategy.

Personal details.

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