| Modul | ECTS |
|---|---|
| Advanced Digital Technologies | 5 |
| Current Issues | 5 |
| Research-oriented Project | 10 |
| Practice-based Project | 10 |
| Modul | ECTS |
|---|---|
| Foresight and Global Trends | 5 |
| Statistics and Business Mathematics | 5 |
| Marketing Stategy | 5 |
| Brands and Branding | 5 |
| Interdisciplinary Project | 10 |
| Modul | ECTS |
|---|---|
| Strategy and Innovation Processes | 5 |
| Contemporary Management Thinking | 5 |
| Finance and Accounting | 5 |
| Applied Business Intelligence Analytics | 5 |
| Focus Project | 10 |
| Modul | ECTS |
|---|---|
| Leadership and Entrepreneurial Thinking | 5 |
| Management Research | 5 |
| Master Thesis | 20 |
In this Master’s programme, all areas of strategic marketing are on your timetable: From analysis to target group definition. The lectures and practical projects prepare you perfectly for your career entry.
