Master of Arts Content: Masters Strategic Marketing

Strategic Marketing modules

Modul ECTS
Advanced Digital Technologies 5
Current Issues 5
Research-oriented Project 10
Practice-based Project 10
Modul ECTS
Foresight and Global Trends 5
Statistics and Business Mathematics 5
Marketing Stategy 5
Brands and Branding 5
Interdisciplinary Project 10
Modul ECTS
Strategy and Innovation Processes 5
Contemporary Management Thinking 5
Finance and Accounting 5
Applied Business Intelligence Analytics 5
Focus Project 10
Modul ECTS
Leadership and Entrepreneurial Thinking 5
Management Research 5
Master Thesis 20

Strategic Marketing from A to Z

In this Master’s programme, all areas of strategic marketing are on your timetable: From analysis to target group definition. The lectures and practical projects prepare you perfectly for your career entry.

Strategic Marketing projects

Media Group RTL

In this case, the focus was on brand development: What could a new content strategy for RTL’s Instagram channel look like?


Trend topic influencer marketing: Which platforms are important for brand ambassadors? What do the creative processes on TikTok and Co. look like?

Quality India Tours

The students’ task: the conception of a new brand including the development of a market launch and marketing strategy.

Personal details.


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