| Modul | ECTS |
|---|---|
| Management & Design Science | 5 |
| Interdisciplinary Case Studies | 5 |
| Critical Thinking in Science | 5 |
| Managing Yourself and Leading Others | 5 |
| Foresight and Global Trends | 5 |
| Business Intelligence | 5 |
| Modul | ECTS |
|---|---|
| Practical-based Project | 10 |
| Research-oriented Project | 10 |
| Strategy and Innovation Processes | 5 |
| Marketing Strategy | 5 |
| Modul | ECTS |
|---|---|
| Advanced Digital Technologies | 5 |
| Sustainable Economics | 5 |
| Interdisciplinary Project | 10 |
| Big Data, AI and their Implications | 5 |
| Brands and Branding | 5 |
| Modul | ECTS |
|---|---|
| Leadership and Entrepreneurial Thinking | 5 |
| Management Research | 5 |
| Master Thesis | 20 |
In this Master’s programme, all areas of strategic marketing are on your timetable: From analysis to target group definition. The lectures and practical projects prepare you perfectly for your career entry.
