Castulus Kolo

The Impact of Augmented Reality Experiential Marketing on Brand Equity and Purchase Intention.

Social Media Celebrities as Digital Media Entrepreneurs: Capturing an Emergent Phenomenon. Special Issue Digital Media Entrepreneurship in the Creative and Cultural Industries: Dimensions, Dilemmas, Dynamics.

The effects of message tailoring on the motivation for change in different phases of an employee`s change journey.

Strategic challenges of newspaper publishing in an international perspective.

Social media celebrities as brand influencers in brand Communication. An Empirical Study on Influencer Content, its Advertising Relevance, and Audience Expectations.

From gamer personality via motivation to game choice - Typifying gamers and games based on survey data.

Economics of Information and Cultural Goods.

Classifying social media “influencer” in brand communication. A systematic approach on motives to post and consume based on survey data.

Current Media Management Education in International Perspective. Comparative Content Analysis of Study Programs across Globally Leading Academic Institutions.

Effects of Augmented Reality in Soccer Broadcasting on Viewing Experiences: An Experimental Study on the Differences of Sports Experts vs. Laymen.

The potential role of newspaper publishers in a “smart city’s” mediascape.